10 Questions You Should Ask To Improve Stakeholder Engagement
Article

10 Questions You Should Ask To Improve Stakeholder Engagement

When it comes to investor relations communications, companies are increasingly taking a multi-faceted approach. Some examples include communicating mo...

How To Choose the Right Event Space
Article

How To Choose the Right Event Space

Let’s say you have an important investor day coming up where you intend to showcase the value of your company to analysts and investors. For the most ...

Sneak Peek: Notified Event Cloud
Article

Sneak Peek: Notified Event Cloud

How we consume content and connect with others has evolved drastically. The way consumers interact with brands has shifted as people have begun to pri...

Notified Launches New Event Production Studio in Paris
Article

Notified Launches New Event Production Studio in Paris

To view the French version, click here. Notified is on a mission to support global customers with world-class solutions to power in-person, virtua...

How To Plan Iconic Events in a Hybrid World
Article

How To Plan Iconic Events in a Hybrid World

There is no doubt the world of events has changed significantly in recent years, with many organizations now planning hybrid events rather than choosi...

11 Video Tips When Presenting From Home
Article

11 Video Tips When Presenting From Home

Over the last couple of years, many of us have become familiar with working from home. Sudden lockdowns and restrictions required us to adapt quickly,...

How To Make Your Events More Eco-Friendly
Article

How To Make Your Events More Eco-Friendly

It’s no secret that events produce a lot of waste. Whether it’s food, single-use utensils, name tags, or carbon emissions from travel, it’s tricky to ...

How To Drive Media Coverage Using a Newswire Service (And Beyond)
Article

How To Drive Media Coverage Using a Newswire Service (And Beyond)

When it comes to press release distribution, issuing the release using a newswire service is one step some companies may choose to take. While pre...

How to Stake Your Place in the Redefined PR Landscape
Article

How To Stake Your Place in the Redefined PR Landscape

Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...

Notified Event Cloud: Welcome to Events Without Limits
Article

Notified Event Cloud: Welcome to Events Without Limits

Notified Event Cloud just got better! Event planners and marketers now have access to a flexible and affordable solution to support events of any size...

3 Reasons Why Digital Events Shouldn’t Be an Afterthought
Article

3 Reasons Why Digital Event Experiences Shouldn’t Be an Afterthought

In-person events, with a digital component, are back! As pandemic restrictions ease across the world, event organizers are starting to shift their...

3 Tips To Be More Efficient With Media Monitoring
Article

3 Tips To Be More Efficient With Media Monitoring

When you start your media monitoring journey, being overwhelmed with the amount of content available to you is understandable. With stakeholders i...

2022 Grammys
Article

2022 GRAMMYs Predictions Using the Notified PR Platform

The 64th GRAMMY Awards will be held in Las Vegas on April 3, 2022. Hosted by Trevor Noah, the event will return to a full in-person experience after a...

Nasdaq OneReport
Article

Notified and Nasdaq OneReport: Simplify ESG Data Management and Reporting

Order out of chaos. Environmental, Social and Governance (ESG) has become central to corporate strategy, as investors, employees, customers, and co...

featured-image
Article

3 Simple Steps to Master Your Event Content Journey

According to a recent Eventbrite study, 3 out of 4 millennials would choose to spend money on a desirable experience or event over buying an item. ...

How To Navigate the Media Environment
Article

How To Navigate the Media Environment

On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public relations p...

5 Event Design Tips That Will Bring Your Brand to Life
Article

5 Event Design Tips That Will Bring Your Brand to Life

According to a recent study by EventBrite, 53% of festival fans say the uniqueness of the event design experience is a key factor in their decision to...

3 Ways To Make the Most of Your PR Software
Article

3 Ways To Make the Most of Your PR Software

When you invest in public relations software, you also need to invest your time. Time to learn how to use it, time to set it up correctly, and time to...

Big Ideas Book
Article

Mind-Blowing Moments To Consider for Your Next Event

It’s time to find new ways to think about old problems, and old tricks to use on new problems. With the always changing digital events landscape co...

Send Press Releases Using GlobeNewswire’s Expanded Footprint
Article

Send Press Releases Using GlobeNewswire’s Expanded Footprint

The past two years have been challenging, both professionally and personally, as we adapted to working with more flexibility and creativity. Despi...

How to Improve Investor Relations Website Accessibility
Article

How To Improve Investor Relations Website Accessibility

When it comes to investor relations websites, it’s important to use a design strategy that emphasizes accessibility. Having an accessible website ...

Are Press Releases Still Relevant?
Article

Are Press Releases Still Relevant?

Press releases are a tool that’s been in the public relations toolbox for years. They provide a way for companies to get the word out about their late...

Press Release Analytics: How to Identify and Exclude Bot Traffic
Article

Press Release Analytics: How to Identify and Exclude Bot Traffic

Bots - the pandemic of the internet. According to the Bad Bot Report 2021 by Imperva, a leader in cyber security, 40% of internet traffic is not hu...

Engaging Your Virtual and Hybrid Audiences in 2022
Article

Engaging Your Virtual and Hybrid Event Audience in 2022

When planning an event in a hybrid world, your virtual audience cannot be an afterthought. Engagement across all platforms is critical. This then lead...

TikTok Monitoring
Article

Introducing TikTok Monitoring in the Notified PR Platform

We’re excited to announce that TikTok monitoring is now available in the Notified PR platform. This update to our social listening capabilities no...

Introducing the 19th Canadian Press Stylebook
Article

Introducing the 19th Canadian Press Stylebook

Every two years, The Canadian Press issues a revised edition of their stylebook, an essential guide for writing and editing for Canadian media and com...

What’s Next for Public Relations in 2022?
Article

What’s Next for Public Relations in 2022?

2021 brought many changes, and for professional communicators a lot has shifted. For example, there is now: Growing interest and investment i...

How to Use Event Data to Drive Marketing Initiatives
Article

How to Use Event Data to Drive Marketing Initiatives

Armed with the powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing ecosystem. Ev...

How PR Pros Can Showcase Media Coverage to the C-Suite
Article

How PR Pros Can Showcase Media Coverage to the C-Suite

Have you ever garnered an earned media placement for your business in a leading publication—maybe even with a spokesperson quoted—and when you shared ...

Stakeholder Engagement in 2022: From Hybrid Events to ESG
Article

Stakeholder Engagement in 2022: From Hybrid Events to ESG

The demand for companies to provide transparent and timely stakeholder information is unprecedented and driven in part by digital technology, a global...

The Importance of PR Benchmarks: Planning Your 2022 Strategy
Article

The Importance of PR Benchmarks: Planning Your 2022 Strategy

In business, benchmarks establish a starting point and map a path of continued progression. By establishing benchmarks, you gain perspective on what’s...

Common Webcast Questions Answered
Article

Webcasting FAQ: Your Common Questions Answered

What Is a Webcast? A webcast is a broadcast over the internet. The presentations can be done live or on demand through streaming technology, with o...

7 Tips for The Webcast Dry Run
Article

7 Tips for The Webcast Dry Run

A dry run is a critical step when planning to deliver a successful webcast. It ensures speakers are prepared and confident for the live day by giving ...

Technical Requirements and System Checks for Webcasts
Article

Technical Requirements and System Checks for Webcasts

To ensure a successful webcast, presenters need the following: proper setup, good location, great content, a strong internet connection and a computer...

What Are the Pros and Cons of Using Virtual Events?
Article

What Are the Pros and Cons of Using Virtual Events?

The past few years have been difficult times for many businesses, but they have also been a time for technological growth and development. For bot...

Virtual Events vs Webinars vs Online Meetings
Article

What Tech Do You Need to Run an Online Event?

There’s no shortage of tools when it comes to hosting an online event. But not all online event platforms deliver the same results. It’s important ...

Reimagine Webcast With Lobby Experience
Article

Reimagine Webcasts with Lobby Experience

Webcasts are no longer just one-time presentations. Your audience expects more. That’s why Notified is proud to introduce the fully branded pre- and p...

Top 3 Virtual Event Use Cases
Article

The Top 3 Virtual Event Use Cases

We know virtual events (and webcasts) are critical components of a successful business strategy. While hosting a virtual event is a popular marketi...

How to Plan a VE Drive Business Results Using an On-Demand Strategy
Article

How to Plan a Virtual Event: Drive Results Using On Demand

At the conclusion of your live virtual event, many event planners say most of the work is done. The savvy event planners, however, realize the powe...

10 Tips to Acquire and Engage Your Audience
Article

How to Plan a Virtual Event: Acquire and Engage Your Audience

Audience acquisition is a critical element of your virtual event program. Without the right audience, your award-winning virtual experience can go to ...

5 Hybrid Event Sponsorship Package Tips
Article

5 Event Sponsorship Package Tips

Creating sponsorship packages for your events - virtual, in-person, hybrid - is more art than science. You’ll discover that the packages become more e...

How to Plan a VE Designing an Unforgettable Experience
Article

How to Plan a Virtual Event: Designing Unforgettable Experiences

When considering the look and feel of your virtual event, one question you need to answer is whether to have a 2D design or a 3D environment. This dec...

How To Plan a VE Creating Your Content and Programming
Article

How to Plan a Virtual Event: Creating Content and Programming

When it comes to planning your virtual event, there are many important steps: setting your goals, monetizing your event with sponsorships and acquirin...

Virtual Conferences: Empowering Professional Associations
Article

Virtual Conferences: Empowering Professional Associations

Non-profit associations are likely to find that incorporating virtual conferences into their overarching strategy adds significant value and strengthe...

Monetizing Your Live Event With Sponsorships
Article

How to Plan a Virtual Event: Monetizing Your Event With Sponsorships

One question we hear a lot of at Notified is: “How can I monetize my virtual event?” The answer lies in virtual event sponsorship opportunities. Ho...

How To Plan a Virtual Event: Creating the Event Strategy & Goals
Article

How to Plan a Virtual Event: Creating a Strategy and Goals

When it comes to how to plan a virtual event, you must start by creating an event strategy and goals. As with any marketing activity or campaign, your...

How to Plan a Virtual Event: Engaging Your Audience
Article

How to Plan a Virtual Event: Engaging Your Audience

When it comes to planning a successful virtual event, we’ve discussed the importance of designing an unforgettable user experience, monetizing events ...

Best Practices for On-Camera Interviews
Article

Best Practices for On-Camera Interviews Using a Mobile Phone

Speaking to online audiences requires a different set of skills and best practices. There are certain things you just can’t (or shouldn’t) do. Whe...

10 Steps You Need to Master When Planning a Webcast
Article

10 Steps You Need to Master When Planning a Webcast

If you are new to the world of webcasts, it can be easy to feel overwhelmed when you sit down to plan. And if you become lost in all the details, you ...

How to Transition to Virtual and Hybrid Events
Article

How to Transition to Virtual and Hybrid Events

When it comes to your events portfolio, virtual and hybrid events are more important than ever before. You can use them to enhance your brand's global...

How to Engage Your Virtual Event Audience
Article

How to Engage Your Virtual Event Audience

When it comes to engaging your virtual event audience, this task can prove difficult. However, you can create memorable virtual experiences by using i...

Proven Best Practices to Run a Successful Virtual Event
Article

Virtual Event Platform Tips: Proven Best Practices

If you’re hosting a purely virtual event, or a hybrid event with both digital and in-person components, orchestrating a multi-day, multi-session exper...

Virtual Event Planning: The New Skillset You Need to Know
Article

Virtual Event Planning: The Skillset You Need to Know

In response to the pandemic, companies are cancelling or modifying their in-person events. It goes without saying that in today’s world, an event p...

How to Measure the Success of Your Virtual Events
Article

How to Measure the Success of Your Virtual Events

Virtual events have set a new standard for events data. They provide comprehensive insights on attendees’ behavior that are hard—or even impossible—to...

5 Proven Tips for Creating Successful SKOs
Article

5 Proven Tips to Create a Successful Sales Kickoff

Sales kickoffs are one of the most important events on any company’s calendar. A sales kickoff (SKO for short) builds enthusiasm around the sales proc...

The Benefits of Virtual Events and Webcasts: Reduce Your Carbon Footprint
Article

Reduce Your Carbon Footprint with Virtual Events and Webcasts

Introducing one of our most exciting additions to the Notified Event Cloud: our carbon savings feature. This groundbreaking tool will allow you to...

Framework for Creating an Immersive Event Experience
Article

Planning an Event: Creating an Immersive Experience

Despite the intense transformation of the past year, events continue to be what they have always been: a powerful opportunity to build an active, thri...

Introducing Matchmaking
Article

Introducing Matchmaking for Enhanced Event Engagement

Our end-to-end event platform has added matchmaking to its list of product features, enhancing your event networking and engagement. Powered by art...

How Does In-Event Matchmaking Work?
Article

How Does In-Event Matchmaking Work?

Our end-to-end event platform has added matchmaking to its list of product features, enhancing your event networking and engagement. Matchmaking i...

Tactics to Blend the In-Person and Digital Experience
Article

Hybrid Events: Blend the In-Person and Digital Experience

The events industry has evolved. Soon, nearly every event will be delivered through multiple channels – the in-person and digital channels. This p...

How To Choose Your Virtual Event Platform
Article

How to Choose Your Virtual Event Platform

Virtual events reach target audiences as effectively as—if not more effectively than—on-site events. Whether you choose to host a fully virtual eve...

How To Prepare for the Next Generation of Business Events
Article

How to Prepare for the Next Generation of Business Events

Event planners and marketers are facing a new challenge: How do you combine the power of in-person events with the scalability and global reach of dig...

The Age of "Always-On" Events
Article

The Age of Always On Events: What to Expect

Visiting a trade show booth without stepping foot on a plane. Taking a break from professional development sessions to eat lunch with your family. ...

Notified Partners With Interprefy
Article

Notified Partners With Interprefy

We’re excited to announce a new partnership between Notified and Interprefy, a leader in cloud-based remote simultaneous interpretation solutions. Thi...

How to Successfully Grow Your Virtual Event Programming
Article

How to Successfully Grow Your Virtual Event Programming

Virtual events have gone from “nice to have” to “business-critical.” And at Notified, we’ve seen this growth firsthand. To help address these chall...

How to Make the Most of Virtual Event Sponsorships
Article

How To Make the Most of Virtual Event Sponsorships

A new set of virtual events seems to pop up daily. The reason for this is simple: the show must go on for organizers of trade shows, conferences and r...

How Lobby Experience Improves Webcast Engagement
Article

How Lobby Experience Improves Webcast Engagement

Webcasting technology hasn’t evolved very much over the past 20 years. So what can you do to add value, make it feel fresh, enhance engagement and dif...

Marketing Strategies Event Planners Need
Article

Marketing Strategies Event Planners Need: Attendee Experience Design

Now more than ever before, events are closer to the heart of the marketing mix. Events continue to be the most powerful channel to elevate individuals...

How To Be a Content Hero: Tips for Producing Powerful Event Content
Article

Be a Content Hero: Tips for Producing Powerful Event Content

When it comes to your events, content can make or break the attendee experience. In the era of virtual events and hybrid events, this is more true tha...

How to Write an Effective Investor Relations Press Release
Article

How to Write Effective Investor Relations Press Releases

In a fast-paced and fiercely competitive news cycle it can be difficult to grab a reporter’s attention. For companies that distribute investor relatio...

How To Be More Strategic With Your Press Releases
Article

How To Be More Strategic With Your Press Releases

If you’re in public relations, investor relations, or marketing, there’s a good chance that press releases are part of your communications program. Th...

How to Monetize Your Event and Sell Sponsorships
Article

How to Monetize Your Event and Sell Event Sponsorships

When it comes to event sponsorships, monetizing events has long been a matching game – as in, convincing sponsors (especially new sponsors) that your ...

[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022
Article

[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022

When it comes to public relations, being data-driven is about more than just collecting data. It's about knowing how to analyze it properly, how to su...

3 Best Practices for Integrated Communications
Article

3 Best Practices for Integrated Communications

Public relations roles are often listed as one of the most stressful jobs. After more than a year in a global pandemic, and societal unrest, it has on...

 Top Challenges of Planning & Hosting Webinars
Article

The Top Challenges of Planning & Hosting Webinars

Webinars (aka webcasts) haven’t changed much in the last 20 years. While they continue to be an effective tool for marketers, internal communicator...

Customizable Coverage Books in the Notified PR Platform
Article

Customizable Coverage Books in the Notified PR Platform

We’re excited to announce the addition of Coverage Books into the Notified PR platform. This addition provides clients with the capability to showcase...

How to Protect and Scale Your Event Strategy
Article

How to Protect and Scale Your Event Strategy

Over the past 18 months, event professionals, an incredibly organized, creative, brave, and resourceful group, have faced unprecedented challenges. Th...

Notified Launches MarketPlace to Enhance Digital Experiences
Article

Notified Launches MarketPlace to Enhance Digital Experiences

We're thrilled to announce the addition of MarketPlace to the Notified Event Cloud! MarketPlace is a curated collection of solutions to help make your...

Video Virtual and Hybrid-The Future of Investor Relations Events
Article

Video, Virtual and Hybrid: The Future of Investor Relations Events

When it comes to investor relations events, a colleague recently sent me an article I wrote for Entrepreneur more than six years ago – “Though Few Hav...

Encore Partnership Announcements
Article

Notified Partners With Encore

While the events industry has shifted to virtual, in-person events will be back. And Notified knows that the return of face-to-face experiences will r...

Notified Acquires Hubb
Article

Notified Acquires Hubb

We’re proud to announce that Notified has acquired Hubb, a leader in hybrid event management technology. As a result of the acquisition, Notified ...

Optimize a Press Release for SEO
Article

How to Optimize a Press Release for SEO (Part 2)

In part one of our series, we explained why the press release remains an effective public relations tool. But as we discussed, simply issuing a press ...

Optimize a Press Release for SEO
Article

How to Optimize a Press Release for SEO (Part 1)

The press release remains an effective public relations tool to distribute news and start conversations. But simply issuing a release doesn’t mean you...

Multimedia Press Releases-Engage Media and Consumers
Article

Multimedia Press Releases: Engage Media and Consumers

Most newsrooms are confronted with thousands of press releases every day, making it impossible for each one to receive the time and attention it deser...

Reporter Sound Off
Article

Reporter Sound Off: Q&A with Alex Wilhelm

There’s no debate that Alex Wilhelm is busy as a senior editor covering start-ups, late-stage private companies, and the IPO market for TechCrunch. Th...

Reporter Sound Off
Article

Reporter Sound Off: Q&A with Eric Savitz

Over the last few months, the IPO landscape has heated back up for tech companies hoping to make their public debut. And with digital transformation a...

Media Monitoring and IPOs
Article

Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives

The transition to a public company presents an opportunity for public relations teams to provide strategic counsel. As such, media monitoring and soci...

How to Create a Media Contact List
Article

How to Create a Media Contact List (And Then Maintain It)

Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalis...

Media Monitoring 4 Ways to Profit
Article

Media Monitoring: 4 Ways to Profit From Your Competitors’ Strategy

“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu. Smart companies know they can learn a ...

How to Quantify Your PR Impact Through Media Monitoring
Article

How to Quantify Your PR Impact Through Media Monitoring

Notified president Ben Chodor said it best: “The public relations industry is under increasing pressure to innovate, evolve and better use data to pro...

Product Demo Meet Notified
Article

Product Demo: Meet the Notified PR Platform

The Notified PR platform helps you manage your entire public relations workflow in one place, without disconnected systems and logins. And now, you ca...

Notified and GNW
Article

Notified & GlobeNewswire: A Bigger, Better International Media Database

Ask almost anyone in public relations about a media contacts database, and they’ll quickly tell you it’s a must-have for researching media outlets, fi...

Can Positive Online Sentiment Predict Movie Awards Gold
Article

Can Positive Online Sentiment Predict Movie Awards Gold?

At the 92nd Academy Awards, the world will tune in to see which films and actors take home gold statues for artistic and technical merit. But what...

PRs Biggest Challenges
Article

PR’s Biggest Challenges (And How to Overcome Them)

Public relations professionals have so many jobs today. Many of them are tough enough on their own, but even more so when considering overall workload...

How the PR Marketing Partnership Should Evolve
Article

How the PR/Marketing Partnership Should Evolve

We partnered with PRWeek to host the first-ever PR and marketing “anti-debate.” In the spirit of election season, marketing and PR leaders from So...

The Future of PR Using Data to Make Informed Decisions
Article

The Future of PR: Using Data to Make Informed Decisions

Over the past decade, big data has become one of the most significant realities in our modern world. Though it continues to evolve, big data is the dr...

Notified Introduces Podcast Monitoring and Reporting
Article

Notified Introduces Podcast Monitoring and Reporting

The Notified PR platform now includes podcast monitoring! Together with print, online news and social media, the Notified PR platform's listening, mea...

Notified Shortlisted for 3 AMEC Awards
Article

Notified Shortlisted for 3 AMEC Awards

We are very proud to have been shortlisted for the AMEC Awards 2020 in three categories. AMEC Awards 2020 Our multi-market measurement and e...

How Press Releases Improve SEO
Article

Google Core Update: How Press Releases Improve SEO

In December 2020, Google released the latest changes to its algorithm. The update, called the December Core Update, and unofficially coined the “Quali...

Notified Wins at 2021 SABRE Awards
Article

Notified Wins at 2021 SABRE Awards

At the 2021 EMEA SABRE Awards, Notified brought home the honors for excellence in public relations measurement. We were honored to win the Diamond ...

How to Get News Coverage in Todays Media Landscape
Article

How to Get News Coverage in Today’s Landscape

It’s no secret that COVID-19 changed the world. 2020 was a year of constant adaptation, from learning to work at home to navigating an onslaught of ne...

How to Make Your Virtual Events Interactive
Article

How to Make Your Virtual Events Interactive

Virtual events are now a “must have” for just about any business. The virtual event space has become an expected—and often preferred—venue for all typ...

Enhanced Press Release Analytics in GNW
Article

Enhanced Press Release Analytics in GlobeNewswire

Enhanced Press Release Analytics in GlobeNewswire The newest version of GlobeNewswire’s press release analytics brings a fresh design and more r...

3 Tips to Engage Your Virtual Event Audience
Article

3 Tips to Engage Your Virtual Event Audience

It can be difficult to foster virtual event engagement. The nature of attending an online event means there are MANY distractions vying for your atten...

Covid-19s Halo Effect on Pharma Reputation
Article

COVID-19’s Halo Effect on Pharmaceutical Reputation

In the past few years, the pharmaceutical industry has been experiencing unprecedented declines in corporate reputation, mainly because of some compan...

6 Tips to Enhance Your ESG Communications
Article

6 Tips to Enhance Your ESG Communications

Environmental, Social and Corporate Governance (ESG) communications are an investor relations focus now more than ever before. Investors are increasin...

Insights with Ben Chodor
Article

Insights With Ben Chodor: Featuring Jimmy Blackmon

Jimmy Blackmon is one of the most experienced military combat leaders in the United States. He has led high-risk missions all over the world and serve...

The Canadian Press / GlobeNewswire Partnership
Article

The Canadian Press/GlobeNewswire Partnership

The relationship between newswires and press release distribution services plays a critical role in journalism and in sharing trusted news information...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Jeff Gitterman

How do you measure success? The easy answer to this question (money) is one that has been proven time and time again to be false. How can we, as in...

What Do Investors Want in an IR Website
Article

What Do Investors Want in an IR Website?

Do you help manage investor relations communications at your company? If so, your role as an IR professional continues to evolve. Your responsibili...

How to Plan a VE Managing and Scoring Lead
Article

How to Plan a Virtual Event: Managing and Scoring Leads

Executing a virtual event requires hard work, dedication and precise planning. A successful virtual event is one which drives registration and keeps a...

Product Announcement Unison
Article

Product Announcement: Unison

Are you ready for smarter, simpler investor relations communications? I’m excited to introduce Unison, a single destination for integrated IR comms...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Joe Lazauskas

How do effective brands engage their audiences? Through great storytelling! In the latest episode of Insights, I’m talking to Joe Lazauskas, Head o...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Ron Tite

How do companies actively engage audiences? What is it about certain brands and organizations that instantly inspire action and loyalty? In the sec...

Client Perspective Prepare for Next Earnings
Article

The Client Perspective: How to Prepare for Your Next Earnings

I’ve practiced investor relations for over two decades. I’ve worked for companies with a market capitalization as large as $250 billion and as small a...

What Do Journalist Want in a Press Release
Article

What Do Journalists Want in a Press Release?

What do journalists really think of your press release? Is your news unique, different and interesting? Is it helpful and insightful? Is it highly ...

How to Measure Press Release ROI
Article

How to Measure Press Release ROI

Return on Investment (or ROI) is a critical measure of success in any line of work. Public relations is no exception to this rule. A widespread issue ...

Free Press Release Templates
Article

Free Press Release Templates

A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many...

5 Best Practices for Distributing an Earnings Release
Article

5 Best Practices for Distributing an Earnings Release

Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service...