The Importance of PR Benchmarks: Planning Your 2022 Strategy
Article

The Importance of PR Benchmarks: Planning Your 2022 Strategy

In business, benchmarks establish a starting point and map a path of continued progression. By establishing benchmarks, you gain perspective on what’s...

Marketing Strategies Event Planners Need
Article

Marketing Strategies Event Planners Need: Attendee Experience Design

Now more than ever before, events are closer to the heart of the marketing mix. Events continue to be the most powerful channel to elevate individuals...

How To Be a Content Hero: Tips for Producing Powerful Event Content
Article

Be a Content Hero: Tips for Producing Powerful Event Content

When it comes to your events, content can make or break the attendee experience. In the era of virtual events and hybrid events, this is more true tha...

How to Write an Effective Investor Relations Press Release
Article

How to Write Effective Investor Relations Press Releases

In a fast-paced and fiercely competitive news cycle it can be difficult to grab a reporter’s attention. For companies that distribute investor relatio...

How To Be More Strategic With Your Press Releases
Article

How To Be More Strategic With Your Press Releases

If you’re in public relations, investor relations, or marketing, there’s a good chance that press releases are part of your communications program. Th...

How to Monetize Your Event and Sell Sponsorships
Article

How to Monetize Your Event and Sell Event Sponsorships

When it comes to event sponsorships, monetizing events has long been a matching game – as in, convincing sponsors (especially new sponsors) that your ...

[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022
Article

[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022

When it comes to public relations, being data-driven is about more than just collecting data. It's about knowing how to analyze it properly, how to su...

3 Best Practices for Integrated Communications
Article

3 Best Practices for Integrated Communications

Public relations roles are often listed as one of the most stressful jobs. After more than a year in a global pandemic, and societal unrest, it has on...

 Top Challenges of Planning & Hosting Webinars
Article

The Top Challenges of Planning & Hosting Webinars

Webinars (aka webcasts) haven’t changed much in the last 20 years. While they continue to be an effective tool for marketers, internal communicator...

Customizable Coverage Books in the Notified PR Platform
Article

Customizable Coverage Books in the Notified PR Platform

We’re excited to announce the addition of Coverage Books into the Notified PR platform. This addition provides clients with the capability to showcase...

How to Protect and Scale Your Event Strategy
Article

How to Protect and Scale Your Event Strategy

Over the past 18 months, event professionals, an incredibly organized, creative, brave, and resourceful group, have faced unprecedented challenges. Th...

Notified Launches MarketPlace to Enhance Digital Experiences
Article

Notified Launches MarketPlace to Enhance Digital Experiences

We're thrilled to announce the addition of MarketPlace to the Notified Event Cloud! MarketPlace is a curated collection of solutions to help make your...

Video Virtual and Hybrid-The Future of Investor Relations Events
Article

Video, Virtual and Hybrid: The Future of Investor Relations Events

When it comes to investor relations events, a colleague recently sent me an article I wrote for Entrepreneur more than six years ago – “Though Few Hav...

Encore Partnership Announcements
Article

Notified Partners With Encore

While the events industry has shifted to virtual, in-person events will be back. And Notified knows that the return of face-to-face experiences will r...

Notified Acquires Hubb
Article

Notified Acquires Hubb

We’re proud to announce that Notified has acquired Hubb, a leader in hybrid event management technology. As a result of the acquisition, Notified ...

Optimize a Press Release for SEO
Article

How to Optimize a Press Release for SEO (Part 2)

In part one of our series, we explained why the press release remains an effective public relations tool. But as we discussed, simply issuing a press ...

Optimize a Press Release for SEO
Article

How to Optimize a Press Release for SEO (Part 1)

The press release remains an effective public relations tool to distribute news and start conversations. But simply issuing a release doesn’t mean you...

Multimedia Press Releases-Engage Media and Consumers
Article

Multimedia Press Releases: Engage Media and Consumers

Most newsrooms are confronted with thousands of press releases every day, making it impossible for each one to receive the time and attention it deser...

Reporter Sound Off
Article

Reporter Sound Off: Q&A with Alex Wilhelm

There’s no debate that Alex Wilhelm is busy as a senior editor covering start-ups, late-stage private companies, and the IPO market for TechCrunch. Th...

Reporter Sound Off
Article

Reporter Sound Off: Q&A with Eric Savitz

Over the last few months, the IPO landscape has heated back up for tech companies hoping to make their public debut. And with digital transformation a...

Media Monitoring and IPOs
Article

Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives

The transition to a public company presents an opportunity for public relations teams to provide strategic counsel. As such, media monitoring and soci...

How to Create a Media Contact List
Article

How to Create a Media Contact List (And Then Maintain It)

Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalis...

Media Monitoring 4 Ways to Profit
Article

Media Monitoring: 4 Ways to Profit From Your Competitors’ Strategy

“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu. Smart companies know they can learn a ...

How to Quantify Your PR Impact Through Media Monitoring
Article

How to Quantify Your PR Impact Through Media Monitoring

Notified president Ben Chodor said it best: “The public relations industry is under increasing pressure to innovate, evolve and better use data to pro...

Product Demo Meet Notified
Article

Product Demo: Meet the Notified PR Platform

The Notified PR platform helps you manage your entire public relations workflow in one place, without disconnected systems and logins. And now, you ca...

Notified and GNW
Article

Notified & GlobeNewswire: A Bigger, Better International Media Database

Ask almost anyone in public relations about a media contacts database, and they’ll quickly tell you it’s a must-have for researching media outlets, fi...

Can Positive Online Sentiment Predict Movie Awards Gold
Article

Can Positive Online Sentiment Predict Movie Awards Gold?

At the 92nd Academy Awards, the world will tune in to see which films and actors take home gold statues for artistic and technical merit. But what...

PRs Biggest Challenges
Article

PR’s Biggest Challenges (And How to Overcome Them)

Public relations professionals have so many jobs today. Many of them are tough enough on their own, but even more so when considering overall workload...

How the PR Marketing Partnership Should Evolve
Article

How the PR/Marketing Partnership Should Evolve

We partnered with PRWeek to host the first-ever PR and marketing “anti-debate.” In the spirit of election season, marketing and PR leaders from So...

The Future of PR Using Data to Make Informed Decisions
Article

The Future of PR: Using Data to Make Informed Decisions

Over the past decade, big data has become one of the most significant realities in our modern world. Though it continues to evolve, big data is the dr...

Notified Introduces Podcast Monitoring and Reporting
Article

Notified Introduces Podcast Monitoring and Reporting

The Notified PR platform now includes podcast monitoring! Together with print, online news and social media, the Notified PR platform's listening, mea...

Notified Shortlisted for 3 AMEC Awards
Article

Notified Shortlisted for 3 AMEC Awards

We are very proud to have been shortlisted for the AMEC Awards 2020 in three categories. AMEC Awards 2020 Our multi-market measurement and e...

How Press Releases Improve SEO
Article

Google Core Update: How Press Releases Improve SEO

In December 2020, Google released the latest changes to its algorithm. The update, called the December Core Update, and unofficially coined the “Quali...

Notified Wins at 2021 SABRE Awards
Article

Notified Wins at 2021 SABRE Awards

At the 2021 EMEA SABRE Awards, Notified brought home the honors for excellence in public relations measurement. We were honored to win the Diamond ...

How to Get News Coverage in Todays Media Landscape
Article

How to Get News Coverage in Today’s Landscape

It’s no secret that COVID-19 changed the world. 2020 was a year of constant adaptation, from learning to work at home to navigating an onslaught of ne...

How to Make Your Virtual Events Interactive
Article

How to Make Your Virtual Events Interactive

Virtual events are now a “must have” for just about any business. The virtual event space has become an expected—and often preferred—venue for all typ...

Enhanced Press Release Analytics in GNW
Article

Enhanced Press Release Analytics in GlobeNewswire

Enhanced Press Release Analytics in GlobeNewswire The newest version of GlobeNewswire’s press release analytics brings a fresh design and more r...

3 Tips to Engage Your Virtual Event Audience
Article

3 Tips to Engage Your Virtual Event Audience

It can be difficult to foster virtual event engagement. The nature of attending an online event means there are MANY distractions vying for your atten...

Covid-19s Halo Effect on Pharma Reputation
Article

COVID-19’s Halo Effect on Pharmaceutical Reputation

In the past few years, the pharmaceutical industry has been experiencing unprecedented declines in corporate reputation, mainly because of some compan...

6 Tips to Enhance Your ESG Communications
Article

6 Tips to Enhance Your ESG Communications

Environmental, Social and Corporate Governance (ESG) communications are an investor relations focus now more than ever before. Investors are increasin...

Insights with Ben Chodor
Article

Insights With Ben Chodor: Featuring Jimmy Blackmon

Jimmy Blackmon is one of the most experienced military combat leaders in the United States. He has led high-risk missions all over the world and serve...

The Canadian Press Intrado GlobeNewswire Partnership
Article

The Canadian Press/GlobeNewswire Partnership

The relationship between newswires and press release distribution services plays a critical role in journalism and in sharing trusted news information...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Jeff Gitterman

How do you measure success? The easy answer to this question (money) is one that has been proven time and time again to be false. How can we, as in...

How to Plan a VE Drive Business Results Using an On-Demand Strategy
Article

How to Plan a Virtual Event: Drive Business Results Using an On-Demand Strategy

At the conclusion of your live virtual event, many event planners say most of the work is done. The savvy event planners, however, realize the powe...

What Do Investors Want in an IR Website
Article

What Do Investors Want in an IR Website?

Do you help manage investor relations communications at your company? If so, your role as an IR professional continues to evolve. Your responsibili...

How to Plan a VE Managing and Scoring Lead
Article

How to Plan a Virtual Event: Managing and Scoring Leads

Executing a virtual event requires hard work, dedication and precise planning. A successful virtual event is one which drives registration and keeps a...

Product Announcement Unison
Article

Product Announcement: Unison

Are you ready for smarter, simpler investor relations communications? I’m excited to introduce Unison, a single destination for integrated IR comms...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Joe Lazauskas

How do effective brands engage their audiences? Through great storytelling! In the latest episode of Insights, I’m talking to Joe Lazauskas, Head o...

Insights with Ben Chodor
Article

Insights with Ben Chodor: Featuring Ron Tite

How do companies actively engage audiences? What is it about certain brands and organizations that instantly inspire action and loyalty? In the sec...

Client Perspective Prepare for Next Earnings
Article

The Client Perspective: How to Prepare for Your Next Earnings

I’ve practiced investor relations for over two decades. I’ve worked for companies with a market capitalization as large as $250 billion and as small a...

What Do Journalist Want in a Press Release
Article

What Do Journalists Want in a Press Release?

What do journalists really think of your press release? Is your news unique, different and interesting? Is it helpful and insightful? Is it highly ...

How to Measure Press Release ROI
Article

How to Measure Press Release ROI

Return on Investment (or ROI) is a critical measure of success in any line of work. Public relations is no exception to this rule. A widespread issue ...

Free Press Release Templates
Article

Free Press Release Templates

A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many...

5 Best Practices for Distributing an Earnings Release
Article

5 Best Practices for Distributing an Earnings Release

Companies around the world share their financial results with media and investors by distributing their earnings press releases via a newswire service...