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Powerful New Tools To Make Your Webinars More Engaging and Accessible
We heard your feedback, and now we’re delivering. Today, we are excited to announce the release of three new product features to our Studio…
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The State of Events in 2023: Forging More Accessible, Sustainable and Efficient Experiences
Event technology has undergone a major transformation – evolving to provide more flexible and customizable experiences for attendees. Today,…
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Measuring PR Success: How Media Monitoring Can Help Quantify Your Impact
As communicators’ roles become more challenging, new tools are helping public relations pros reinvent how they work and measure performance. When…
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5 Things Every Marketer Should Know Before Hosting a Successful Webinar
As a marketer, you have probably read about the numerous benefits of webinars and how, if used properly, they can be one of the most effective…
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Introducing Our Enhanced IR Event Platform
Big news! We’re pleased to announce a series of enhancements that are now available in our Investor Relations Event Platform – including expanded…
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How to Improve Media Outreach in 2023
Not long ago, the role of public relations was clearly defined as a conduit between a newsroom and a brand. But things have changed significantly…
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Creating a Best-in-Class IR Website: A Checklist
Until quite recently, investor relations websites were seen primarily as tick-the-box exercises: a necessity for staying compliant and conveying…
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Not only are more people attending webinars these days, but they are staying engaged longer, actively choosing this channel for a two-way…
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How to Craft a Winning Webinar Strategy in 2023
Webinars are personal—they gather people for a purpose. Event planners and marketers can be most effective when they think about webinars as a…
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Purpose in Practice: PR’s Growing Priority
Public relations pros are spending more time than ever integrating Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion…
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What IROs Need to Know About Stakeholder Engagement
When it comes to investor relations, companies are expected to create value for a wide range of stakeholders - not just their shareholders. To do…
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Pro Tips from Our Webinar Attendees: How to Make Your Experiences More Engaging
During our recent webinar, 2022 Benchmark Data: The Latest and Greatest in Virtual Events and Webinars, we shared notable changes in the webinar…
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How DEI, ESG and Purpose Will Impact 2023 PR Planning
In a recent Notified/PRWeek survey of in-house and agency public relations and communications leaders, 78% of respondents said they work on…
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How To Tell Your ESG Story Using Press Releases
As Environmental, Social and Governance (ESG) matters continue to play a growing role in the responsibilities of many public relations and…
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5 Essential Crisis Communications Best Practices
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin As we well know, most often a crisis cannot be anticipated. However,…
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6 Tips to Improve Your Press Release Emails
As part of your public relations efforts, you may wonder how to share your company news (your press release) with journalists in the hopes of…
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2022 Benchmark Report: The Latest and Greatest in Webinars and Virtual Events
Hot off the press! The 2022 Benchmark Report for webinars and virtual events is here! Event technology has become an essential tool for…
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4 Ways to Level-Up Your Event Experience Through Memorable Interactions
Whether it’s mingling casually with peers in a virtual environment or meeting industry experts face-to-face to network and brainstorm, event…
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How MoneyGram Uses the Notified IR Cloud
“The Notified team is very proactive and easy to work with. If any other company reached out about working with Notified, I would say yes!” -…
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How Navient Uses the Notified PR Cloud
“Working with Notified has helped us simplify our processes and keep everything in one place." -Paul Hartwick, VP of Corporate Communications at…
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How the Key Message Triangle Can Help You Communicate Purpose
I recently learned about the key message triangle from Pat Heffernan, and it got me thinking about how this framework could be used as a…
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3 Tips to Level-Up Your Content Strategy to Engage Event Attendees
When it comes to event planning and creating an unforgettable experience, content is king. Skilled event planners know that a well thought out…
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5 Examples of Effective Press Releases (And Why They Work)
Press release distribution continues to be a cornerstone of an effective public relations program. For many companies, issuing press releases is…
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How to Send Press Releases to Journalists: A Short Guide
The press release is a valuable part of the public relations toolbox. Press release distribution helps companies get the word out about their…
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How to Make Your Event Data Work Smarter – and Harder
Let’s face it – creating and executing a highly engaging and memorable experience for event attendees isn’t easy. In fact, the competition for…
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Reach Key Influencers With Enriched Email in the Notified PR Platform
We’ve added another new feature to the Notified PR Platform! Introducing: Enriched Email. Enriched Email lets you create engaging emails using…
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The Art of Optionality: Building a Thoughtful Event Agenda To Drive Attendee Engagement in Any Format
It’s been a long day at the conference. Your brain is overloaded with information, you’ve talked to so many people that you can’t remember half…
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Emoji 101: A Short Guide for Communicators
Since entering the mainstream in the 2010s, emojis have taken-off in popularity. It has been reported that 92% of the world’s online population…
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Watch This: Learn About ESG Communications and Stakeholder Engagement
According to Nasdaq’s 2020 survey of 30 institutional investors representing $17 trillion in equity under management (over $35 trillion in assets…
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Showcase Earned Media Coverage With Custom Newsletters
One of the newest features available in the Notified PR Platform is Custom Newsletters! You can now share your media coverage and content in…
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PR Redefined: Public Relations in 2022
Being a public relations professional in 2022 means more day-to-day demands than ever before. From Environmental, Social and Governance (ESG)…
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How to Leverage Your Webinars and Virtual Events for Demand Generation
78% of marketers believe online events are a highly effective channel for delivering a relevant branding message to the target audience,…
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4 Reasons Why Virtual Experiences Make Events More Inclusive and Engaging
As the world gradually returns to in-person events, event planners are now asking - is there still a place for hybrid and virtual events? The…
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Tell Your ESG Story With GlobeNewswire
To keep stakeholders connected to your company’s Environmental, Social and Governance (ESG) efforts, we’re proud to announce that we’ve just…
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Tips For Keeping Your Investor Audiences Up To Date
In today’s environment, communicating with investors and stakeholders requires companies to address sustainability, corporate purpose, and even a…
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How Diversity, Equity and Inclusion Impacts Journalism and Public Relations
Telling stories that are diverse and inclusive requires critical analysis of information from various perspectives and voices. On April 28, we…
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How a Media Contacts Database Can Improve Media Relations
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What Communicating With Purpose Really Means
In today’s business landscape, effective companies not only offer valuable products and services, they also communicate the purpose of why they…
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How To Turn Your Events Into a Demand Generation Machine
Ask any B2B marketer what their top goals are, and they’ll tell you - creating brand awareness, building credibility and trust, and generating…
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10 Questions You Should Ask To Improve Stakeholder Engagement
When it comes to investor relations communications, companies are increasingly taking a multi-faceted approach. Some examples include…
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How To Choose the Right Event Space
Let’s say you have an important investor day coming up where you intend to showcase the value of your company to analysts and investors. For the…
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Notified Launches New Event Production Studio in Paris
To view the French version, click here. Notified is on a mission to support global customers with world-class solutions to power in-person,…
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How To Plan Iconic Events in a Hybrid World
There is no doubt the world of events has changed significantly in recent years, with many organizations now planning hybrid events rather than…
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11 Video Tips When Presenting From Home
Over the last couple of years, many of us have become familiar with working from home. Sudden lockdowns and restrictions required us to adapt…
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How To Make Your Events More Eco-Friendly
It’s no secret that events produce a lot of waste. Whether it’s food, single-use utensils, name tags, or carbon emissions from travel, it’s…
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How To Drive Media Coverage Using a Newswire Service (And Beyond)
When it comes to press release distribution, issuing the release using a newswire service is one step some companies may choose to take. While…
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How To Stake Your Place in the Redefined PR Landscape
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The…
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3 Reasons Why Digital Event Experiences Shouldn’t Be an Afterthought
In-person events, with a digital component, are back! As pandemic restrictions ease across the world, event organizers are starting to shift…
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3 Tips To Be More Efficient With Media Monitoring
When you start your media monitoring journey, being overwhelmed with the amount of content available to you is understandable. With…
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2022 GRAMMYs Predictions Using the Notified PR Platform
The 64th GRAMMY Awards will be held in Las Vegas on April 3, 2022. Hosted by Trevor Noah, the event will return to a full in-person experience…
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Notified and Nasdaq OneReport: Simplify ESG Data Management and Reporting
Order out of chaos. Environmental, Social and Governance (ESG) has become central to corporate strategy, as investors, employees, customers, and…
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3 Simple Steps to Master Your Event Content Journey
According to a recent Eventbrite study, 3 out of 4 millennials would choose to spend money on a desirable experience or event over buying an item…
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How To Navigate the Media Environment
On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public…
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5 Event Design Tips That Will Bring Your Brand to Life
According to a recent study by EventBrite, 53% of festival fans say the uniqueness of the event design experience is a key factor in their…
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3 Ways To Make the Most of Your PR Software
When you invest in public relations software, you also need to invest your time. Time to learn how to use it, time to set it up correctly, and…
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Mind-Blowing Moments To Consider for Your Next Event
It’s time to find new ways to think about old problems, and old tricks to use on new problems. With the always changing digital events landscape…
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Send Press Releases Using GlobeNewswire’s Expanded Footprint
The past two years have been challenging, both professionally and personally, as we adapted to working with more flexibility and creativity. …
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How To Improve Investor Relations Website Accessibility
When it comes to investor relations websites, it’s important to use a design strategy that emphasizes accessibility. Having an accessible…
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Are Press Releases Still Relevant?
Press releases are a tool that’s been in the public relations toolbox for years. They provide a way for companies to get the word out about their…
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Press Release Analytics: How to Identify and Exclude Bot Traffic
Bots - the pandemic of the internet. According to the Bad Bot Report 2021 by Imperva, a leader in cyber security, 40% of internet traffic is…
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Engaging Your Virtual and Hybrid Event Audience in 2022
When planning an event in a hybrid world, your virtual audience cannot be an afterthought. Engagement across all platforms is critical. This then…
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Introducing TikTok Monitoring in the Notified PR Platform
We’re excited to announce that TikTok monitoring is now available in the Notified PR platform. This update to our social listening capabilities…
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How to Use Event Data to Drive Marketing Initiatives
Armed with the powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing…
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How PR Pros Can Showcase Media Coverage to the C-Suite
Have you ever garnered an earned media placement for your business in a leading publication—maybe even with a spokesperson quoted—and when you…
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Stakeholder Engagement in 2022: From Hybrid Events to ESG
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The Importance of PR Benchmarks: Planning Your 2022 Strategy
In business, benchmarks establish a starting point and map a path of continued progression. By establishing benchmarks, you gain perspective on…
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Webcasting FAQ: Your Common Questions Answered
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7 Tips for The Webcast Dry Run
A dry run is a critical step when planning to deliver a successful webcast. It ensures speakers are prepared and confident for the live day by…
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Technical Requirements and System Checks for Webcasts
To ensure a successful webcast, presenters need the following: proper setup, good location, great content, a strong internet connection and a…
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What Are the Pros and Cons of Using Virtual Events?
The past few years have been difficult times for many businesses, but they have also been a time for technological growth and development. For…
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What Tech Do You Need to Run an Online Event?
There’s no shortage of tools when it comes to hosting an online event. But not all online event platforms deliver the same results. It’s…
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Reimagine Webcasts with Lobby Experience
Webcasts are no longer just one-time presentations. Your audience expects more. That’s why Notified is proud to introduce the fully branded pre…
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The Top 3 Virtual Event Use Cases
We know virtual events (and webcasts) are critical components of a successful business strategy. While hosting a virtual event is a popular…
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How to Plan a Virtual Event: Drive Results Using On Demand
At the conclusion of your live virtual event, many event planners say most of the work is done. The savvy event planners, however, realize the…
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How to Plan a Virtual Event: Acquire and Engage Your Audience
Audience acquisition is a critical element of your virtual event program. Without the right audience, your award-winning virtual experience can…
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5 Event Sponsorship Package Tips
Creating sponsorship packages for your events - virtual, in-person, hybrid - is more art than science. You’ll discover that the packages become…
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How to Plan a Virtual Event: Designing Unforgettable Experiences
When considering the look and feel of your virtual event, one question you need to answer is whether to have a 2D design or a 3D environment.…
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How to Plan a Virtual Event: Creating Content and Programming
When it comes to planning your virtual event, there are many important steps: setting your goals, monetizing your event with sponsorships and…
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Virtual Conferences: Empowering Professional Associations
Non-profit associations are likely to find that incorporating virtual conferences into their overarching strategy adds significant value and…
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How to Plan a Virtual Event: Monetizing Your Event With Sponsorships
One question we hear a lot of at Notified is: “How can I monetize my virtual event?” The answer lies in virtual event sponsorship opportunities…
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How to Plan a Virtual Event: Creating a Strategy and Goals
When it comes to how to plan a virtual event, you must start by creating an event strategy and goals. As with any marketing activity or campaign…
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How to Plan a Virtual Event: Engaging Your Audience
When it comes to planning a successful virtual event, we’ve discussed the importance of designing an unforgettable user experience, monetizing…
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Best Practices for On-Camera Interviews Using a Mobile Phone
Speaking to online audiences requires a different set of skills and best practices. There are certain things you just can’t (or shouldn’t) do…
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10 Steps You Need to Master When Planning a Webcast
If you are new to the world of webcasts, it can be easy to feel overwhelmed when you sit down to plan. And if you become lost in all the details…
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How to Transition to Virtual and Hybrid Events
When it comes to your events portfolio, virtual and hybrid events are more important than ever before. You can use them to enhance your brand's…
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How to Engage Your Virtual Event Audience
When it comes to engaging your virtual event audience, this task can prove difficult. However, you can create memorable virtual experiences by…
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Virtual Event Platform Tips: Proven Best Practices
If you’re hosting a purely virtual event, or a hybrid event with both digital and in-person components, orchestrating a multi-day, multi-session…
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Virtual Event Planning: The Skillset You Need to Know
In response to the pandemic, companies are cancelling or modifying their in-person events. It goes without saying that in today’s world, an…
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How to Measure the Success of Your Virtual Events
Virtual events have set a new standard for events data. They provide comprehensive insights on attendees’ behavior that are hard—or even…
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5 Proven Tips to Create a Successful Sales Kickoff
Sales kickoffs are one of the most important events on any company’s calendar. A sales kickoff (SKO for short) builds enthusiasm around the…
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Reduce Your Carbon Footprint with Virtual Events and Webcasts
Introducing one of our most exciting additions to the Notified Event Cloud: our carbon savings feature. This groundbreaking tool will allow…
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Planning an Event: Creating an Immersive Experience
Despite the intense transformation of the past year, events continue to be what they have always been: a powerful opportunity to build an…
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Introducing Matchmaking for Enhanced Event Engagement
Our end-to-end event platform has added matchmaking to its list of product features, enhancing your event networking and engagement.…
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How Does In-Event Matchmaking Work?
Our end-to-end event platform has added matchmaking to its list of product features, enhancing your event networking and engagement. …
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Hybrid Events: Blend the In-Person and Digital Experience
The events industry has evolved. Soon, nearly every event will be delivered through multiple channels – the in-person and digital channels.…
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How to Choose Your Virtual Event Platform
Virtual events reach target audiences as effectively as—if not more effectively than—on-site events. Whether you choose to host a fully virtual…
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How to Prepare for the Next Generation of Business Events
Event planners and marketers are facing a new challenge: How do you combine the power of in-person events with the scalability and global reach…
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Notified Partners With Interprefy
We’re excited to announce a new partnership between Notified and Interprefy, a leader in cloud-based remote simultaneous interpretation…
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How to Successfully Grow Your Virtual Event Programming
Virtual events have gone from “nice to have” to “business-critical.” And at Notified, we’ve seen this growth firsthand. To help address these…
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How To Make the Most of Virtual Event Sponsorships
A new set of virtual events seems to pop up daily. The reason for this is simple: the show must go on for organizers of trade shows, conferences…
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How Lobby Experience Improves Webcast Engagement
Webcasting technology hasn’t evolved very much over the past 20 years. So what can you do to add value, make it feel fresh, enhance engagement…
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Marketing Strategies Event Planners Need: Attendee Experience Design
Now more than ever before, events are closer to the heart of the marketing mix. Events continue to be the most powerful channel to elevate…
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Be a Content Hero: Tips for Producing Powerful Event Content
When it comes to your events, content can make or break the attendee experience. In the era of virtual events and hybrid events, this is more…
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How to Write Effective Investor Relations Press Releases
In a fast-paced and fiercely competitive news cycle it can be difficult to grab a reporter’s attention. For companies that distribute investor…
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How To Be More Strategic With Your Press Releases
If you’re in public relations, investor relations, or marketing, there’s a good chance that press releases are part of your communications…
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How to Monetize Your Event and Sell Event Sponsorships
When it comes to event sponsorships, monetizing events has long been a matching game – as in, convincing sponsors (especially new sponsors) that…
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[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022
When it comes to public relations, being data-driven is about more than just collecting data. It's about knowing how to analyze it properly, how…
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The Top Challenges of Planning & Hosting Webinars
Webinars (aka webcasts) haven’t changed much in the last 20 years. While they continue to be an effective tool for marketers, internal…
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Customizable Coverage Books in the Notified PR Platform
We’re excited to announce the addition of Coverage Books into the Notified PR platform. This addition provides clients with the capability…
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How to Protect and Scale Your Event Strategy
Over the past 18 months, event professionals, an incredibly organized, creative, brave, and resourceful group, have faced unprecedented…
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Video, Virtual and Hybrid: The Future of Investor Relations Events
When it comes to investor relations events, a colleague recently sent me an article I wrote for Entrepreneur more than six years ago – “Though…
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How to Optimize a Press Release for SEO (Part 2)
In part one of our series, we explained why the press release remains an effective public relations tool. But as we discussed, simply issuing a…
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How to Optimize a Press Release for SEO (Part 1)
The press release remains an effective public relations tool to distribute news and start conversations. But simply issuing a release doesn’t…
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Multimedia Press Releases: Engage Media and Consumers
Most newsrooms are confronted with thousands of press releases every day, making it impossible for each one to receive the time and attention it…
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Reporter Sound Off: Q&A with Alex Wilhelm
There’s no debate that Alex Wilhelm is busy as a senior editor covering start-ups, late-stage private companies, and the IPO market for…
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Reporter Sound Off: Q&A with Eric Savitz
Over the last few months, the IPO landscape has heated back up for tech companies hoping to make their public debut. And with digital…
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Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives
The transition to a public company presents an opportunity for public relations teams to provide strategic counsel. As such, media…
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How to Create a Media Contact List (And Then Maintain It)
Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various…
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Media Monitoring: 4 Ways to Profit From Your Competitors’ Strategy
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu. Smart companies know they…
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Notified & GlobeNewswire: A Bigger, Better International Media Database
Ask almost anyone in public relations about a media contacts database, and they’ll quickly tell you it’s a must-have for researching media…
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Can Positive Online Sentiment Predict Movie Awards Gold?
At the 92nd Academy Awards, the world will tune in to see which films and actors take home gold statues for artistic and technical merit. But…
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PR’s Biggest Challenges (And How to Overcome Them)
Public relations professionals have so many jobs today. Many of them are tough enough on their own, but even more so when considering overall…
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How the PR/Marketing Partnership Should Evolve
We partnered with PRWeek to host the first-ever PR and marketing “anti-debate.” In the spirit of election season, marketing and PR…
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The Future of PR: Using Data to Make Informed Decisions
Over the past decade, big data has become one of the most significant realities in our modern world. Though it continues to evolve, big data is…
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Notified Introduces Podcast Monitoring and Reporting
The Notified PR platform now includes podcast monitoring! Together with print, online news and social media, the Notified PR platform's listening…
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Notified Shortlisted for 3 AMEC Awards
We are very proud to have been shortlisted for the AMEC Awards 2020 in three categories. AMEC Awards 2020 Our multi-market…
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Google Core Update: How Press Releases Improve SEO
In December 2020, Google released the latest changes to its algorithm. The update, called the December Core Update, and unofficially coined the “…
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Notified Wins at 2021 SABRE Awards
At the 2021 EMEA SABRE Awards, Notified brought home the honors for excellence in public relations measurement. We were honored to win…
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How to Get News Coverage in Today’s Landscape
It’s no secret that COVID-19 changed the world. 2020 was a year of constant adaptation, from learning to work at home to navigating an onslaught…
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How to Make Your Virtual Events Interactive
Virtual events are now a “must have” for just about any business. The virtual event space has become an expected—and often preferred—venue for…
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Enhanced Press Release Analytics in GlobeNewswire
Enhanced Press Release Analytics in GlobeNewswire The newest version of GlobeNewswire’s press release analytics brings a fresh…
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3 Tips to Engage Your Virtual Event Audience
It can be difficult to foster virtual event engagement. The nature of attending an online event means there are MANY distractions vying for your…
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6 Tips to Enhance Your ESG Communications
Environmental, Social and Corporate Governance (ESG) communications are an investor relations focus now more than ever before. Investors are…
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What Do Investors Want in an IR Website?
Do you help manage investor relations communications at your company? If so, your role as an IR professional continues to evolve. Your…
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How to Plan a Virtual Event: Managing and Scoring Leads
Executing a virtual event requires hard work, dedication and precise planning. A successful virtual event is one which drives…
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The Client Perspective: How to Prepare for Your Next Earnings
I’ve practiced investor relations for over two decades. I’ve worked for companies with a market capitalization as large as $250 billion and as…
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What Do Journalists Want in a Press Release?
What do journalists really think of your press release? Is your news unique, different and interesting? Is it helpful and insightful? Is…
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How to Measure Press Release ROI
Return on Investment (or ROI) is a critical measure of success in any line of work. Public relations is no exception to this rule. A widespread…
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Free Press Release Templates
A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is…
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5 Best Practices for Distributing an Earnings Release
Companies around the world share their financial results with media and investors by distributing their earnings press releases via a …