Optimize PR strategies with data-driven insights & tools
Make smarter PR decisions with media intelligence reporting.
Relevant and actionable insights for every press release
Get rich metrics–beyond just reach and volume of activity.
Looking deeper than the old measures of impressions and advertising value equivalency (AVE), Notified's media insights capabilities help you understand the value of your media campaigns. Our tools bring you actionable analytics that improve audience engagement and contribute to lead-generation.
A more nuanced and multi-faceted approach to analytics gives you the data needed to understand the impact of communications and lead the way forward. Leverage performance metrics to understand the exact impact of your media outreach:
- Share of voice
- Social media activity
Integrate metrics and analysis throughout your workflow
Strategy, tactics, and measurement come together in a coordinated effort.
Data-driven, outcomes-based PR demands the tools and technology to measure brand sentiment, customer engagement, and message resonance. Notified provides a strategic framework to uncover meaningful insights. The integrated Notified PR platform enables you to identify moments of impact that you can take advantage of at every stage of your PR program.
Custom reports and media briefs curated by PR industry experts
Notified's expert researchers can prepare an executive news brief containing headlines and summaries from your industry. Let Notified provide you with a fast, accurate way to monitor media coverage, stay on top of industry trends, and stay up to date on your competitors.
Receive executive media briefs and analysis reports in a presentation-ready format, making it easy for all stakeholders to understand the findings.
Ingram Micro Case Study
“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.”
- Danielle Madsen, Senior Corporate Communications Professional, Ingram Micro
Learn how Ingram Micro increased employee engagement and enhanced their internal comms with Notified News Briefs.
ESO Case Study
“Notified offers more robust analytics than other offerings and provides us with the ability to have more targeted reach.”
- Kaitlyn Karmout, Corporate Communications Manager, ESO
Learn how ESO partnered with Notified to better understand their press release analytics and target the right audiences.
Frequently Asked Questions
Notified's Media Insights tools provide actionable analytics beyond basic reach metrics - including share of voice, message pull-through, sentiment, engagement trends, and lead-generation attribution - helping you understand the true business impact of your communications.
Notified uses its integrated PR analytics software and media insights platform to aggregate data from owned, earned, and paid channels, track campaign performance in real time, benchmark against competitors and generate custom reports that tie PR results directly to business outcomes.
Yes - Notified's PR measurement software is built into its broader PR platform so you can integrate analytics with distribution, monitoring, media contacts, and newsroom workflows, enabling seamless dataflow and unified reporting across your communications and marketing systems.
Absolutely - Notified offers expert support and consultation, including custom media briefs and executive-ready reports curated by PR research professionals, so you can interpret results correctly and optimize your strategy based on actionable insights.
Notified’s measurement tools include competitive benchmarking features. You can analyze your share of voice, sentiment, and coverage volume compared to industry peers, helping you identify performance gaps and adjust your communications strategy.
Related resources
How to prove your PR impact
Why a data-centric approach to public relations is no longer optional.
Learn WhyHow to transform your media monitoring
Beyond Finance shares how they used the Notified PR platform to take their media monitoring to the next level.
Learn HowEverything you need to amplify your story
Monitoring, media contacts, newswire distribution and PR measurement–all in one place.
Learn HowAMEC and SABRE Award Winners
Notified is a member of AMEC, the International Association for Measurement and Evaluation of Communication. We are proud winners of the AMEC Awards for Best Multi-Market Reporting and Best Improvement of a Measurement Journey in 2019. We are equally proud to have been awarded the Diamond Award for Superior Achievement in Measurement and Evaluation at the 2020 EMEA SABRE Awards.