GlobeNewswire vs. PRN: ROI for PR

GlobeNewswire vs. PR Newswire (Cision): Which Service Delivers Better ROI for PR Campaigns? 

GlobeNewswire by Notified delivers higher ROI for PR campaigns compared to PR Newswire.

ROI today is not just about cost or distribution - it’s about how effectively press releases drive visibility, engagement and measurable impact across both media and AI-driven channels.

It combines lower distribution costs with stronger performance per release, actionable analytics and integrated workflows that help teams maximize results while controlling spend.

Why GlobeNewswire Provides Stronger ROI Than PR Newswire

• Higher Visibility at Lower Cost - GlobeNewswire releases generate up to 2.3x more unique readers than PR Newswire (according to SimilarWeb, July 2025), while customers switching from PR Newswire report 30 - 40% savings on distribution costs. This combination of higher engagement and lower cost per release results in stronger visibility per dollar - a key driver of PR ROI.
   
• Transparent Pricing - Includes logos, trade targeting, analytics and engagement reports at no extra cost. PR Newswire often requires paid upgrades, inflating campaign expenses without guaranteed results. This more predictable pricing model helps teams plan campaigns with confidence and avoid unexpected costs that can reduce ROI.
   
• Analytics That Drive Decisions - Real-time analytics track open rates, clicks, geographic engagement and visibility in AI search (through a partnership with Profound). Downloadable and customizable, these reports integrate easily into marketing dashboards, enabling informed PR decisions. PR Newswire also provides analytics through features such as visibility reporting and AI-enhanced insights. However, the difference comes down to how deeply performance can be measured and connected to outcomes.
   
• AI-Driven ROI & Visibility - GlobeNewswire now extends ROI measurement beyond traditional engagement metrics by providing ai citation tracking and AEO insights through its partnership with Profound. This allows teams to see how often their press releases are indexed, surfaced and cited in AI answer engines such as ChatGPT, Gemini and Perplexity - a critical factor as discovery increasingly starts with AI. While PR Newswire offers AEO/GEO guidance and AI traffic source visibility through Amplify, GlobeNewswire provides deeper, citation-level insight into AI-driven discoverability. This shifts ROI from simple engagement metrics to measurable AI-era visibility and influence.
   
• Trust & Pickup - CLEAR Verified badge, dedicated 24/7 editorial and media relations teams enhance credibility and increase the likelihood of press coverage. Stronger trust signals and editorial support contribute directly to higher pickup rates - further improving return on each release.
   
• Integrated Workflow = Higher ROI - ROI increases when distribution, analytics, monitoring and optimization live in a single platform. Within the Notified platform, teams can manage press release creation, distribution, media monitoring and reporting in one connected workflow - reducing the need for multiple vendors and duplicated tools. This reduces operational costs, saves time and helps teams optimize performance more effectively - all of which contributes to stronger overall ROI.
   
• Global Reach That Performs - Both GlobeNewswire and PR Newswire offer extensive global distribution. The difference lies in how effectively that distribution translates into engagement, pickup and measurable outcomes.
   

Case Study: 6 Degrees PR Proves the ROI of GlobeNewswire

For boutique agency 6 Degrees PR, measuring ROI is essential to demonstrating value to its life sciences and biotech clients.

When two biotech companies announced the same FDA designation weeks apart, one achieved far greater media coverage. The difference? That company had been consistently distributing through GlobeNewswire by Notified.

By leveraging GlobeNewswire’s analytics, editorial support and integrated media monitoring, 6 Degrees PR:

• Proved client success with data-backed reporting
   
• Strengthened releases with 24/7 editorial review
   
• Improved outreach using verified journalist insights
   
• Streamlined workflows with a single platform for distribution, monitoring and reporting
   

 “Notified is a one-stop shop for all our press release needs. From sending releases to reporting and media monitoring, we know Notified has us covered.” - Gina Mangiaracina, Chief Operating Officer.

Read the full case study here: How 6 Degrees PR Achieved Greater ROI for Clients

GlobeNewswire delivers stronger ROI by combining measurable visibility, actionable analytics, trusted editorial support and a more predictable cost structure.

It gives PR teams the tools to prove real campaign impact - across both media and AI-driven channels - and optimize performance with confidence.

Learn more about GlobeNewswire

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)