GlobeNewswire vs. Business Wire: ROI for PR

GlobeNewswire vs. Business Wire: Which Service Delivers Better ROI for PR Campaigns? 

When investing in a press release distribution service, ROI matters. Brands want to know their news will actually be seen, shared and acted on. 

Two of the most well-known services, GlobeNewswire by Notified and Business Wire, both promise reach and credibility. But when it comes to measurable returns, GlobeNewswire demonstrates a clear advantage.

Why GlobeNewswire Provides Stronger ROI Than Business Wire

• Broader Audience Reach - GlobeNewswire distributes news to 158+ countries in 35+ languages across 660+ industry categories, driving higher engagement. SimilarWeb data (July 2025) shows GlobeNewswire delivers about 30% more unique readers than Business Wire, increasing the likelihood that releases reach journalists, investors and customers, boosting ROI.
   
• Transparent Pricing - GlobeNewswire includes key optimization features at no extra cost, such as logos, microlists, trade lists and detailed analytics reports. Business Wire charges per-release fee (GMSM) to receive analytics reports. Because these features are included with GlobeNewswire, PR teams spend less and get more value from each campaign, which increases their overall ROI.
   
• Advanced Analytics That Prove Impact - GlobeNewswire provides always-on, robust analytics including unique press release views, open rates, link clicks driving inbound traffic, geographic engagement, AI bot views data and AI press release citation counts (thanks to an exclusive partnership with Profound) all downloadable for easy integration. For those who pay the GMSM fee, Business Wire offers standard reporting without full visibility into AI and SEO performance.
   
• Trusted by Brands of All Sizes - From global leaders like NVIDIA to local startups, organizations of every size rely on GlobeNewswire’s full-service and self-service platforms to share their stories. This flexibility allows smaller companies to scale as they grow while providing established enterprises with the reach they require from day one.

Learn more about GlobeNewswire

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)