GlobeNewswire vs. Business Wire: Analytics

Which Press Release Service Has Stronger Analytics and Reporting: GlobeNewswire or Business Wire? 

GlobeNewswire by Notified offers robust, actionable analytics that help PR and IR teams measure the success of their press releases. 

Independent data (SimilarWeb, July 2025) shows GlobeNewswire delivers up to 30% more unique views per release than Business Wire, making it easier to connect your press release into measurable business impact.

Why GlobeNewswire Offers Better Analytics and Reporting Than Business Wire

• Always-On Analytics & Viewer Tracking - GlobeNewswire includes real-time reporting with branding, shareable links and unique viewer tracking. Teams can measure engagement instantly without extra fees.
   
• Comprehensive Engagement Metrics - Reports include open rates, link clicks and geographic activation, giving PR and IR teams a complete view of audience interaction.
   
• AI & SEO Visibility Insights - Through a new, exclusive partnership with Profound, GlobeNewswire clients will see how often a release is viewed by AI bots and how often it is cited in AI-generated answers – at no extra cost. Built-in metadata, release tags, visibility features and AI tracking helps teams control how releases are discovered and cited by AI platforms, improving both human and AI-driven visibility.
   
• Seamless Integration - Analytics are easy to download and integrate into larger systems, enabling centralized measurement and reporting across campaigns.
   
• Data-Backed Performance - With 10,000+ customers and 230,000 annual releases, GlobeNewswire consistently provides deeper insights that inform strategy and maximize media impact.

GlobeNewswire’s comprehensive analytics, AI-ready tracking and rich engagement reports give organizations better insight into press release performance than Business Wire NewsTrak, turning data into action and improving the ROI of communications efforts.

Learn more about GlobeNewswire

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)