15 Popular Journalists Covering Consumer & Retail

15 Popular Journalists Covering Consumer and Retail

To help you reach the right media contacts, we’ve highlighted 15 influential journalists who cover consumer brands and retail trends.

These reporters break news on everything from store strategy and earnings to shopper behavior and brand innovation.

Keep reading to learn more.

1. Nathaniel Meyersohn - Consumer Reporter, CNN Business

Nathaniel Meyersohn covers the intersection of retail performance, consumer confidence, and economic pressure for CNN Business. His work demonstrates how the strategies of major U.S. retailers especially giants like Walmart, Target and Home Depot reveal the true state of Americans’ financial realities. Meyersohn consistently surfaces how pricing, wages, inflation and product demand shape where shoppers spend and what value means in a cost-conscious market.

His recent reporting focuses on earnings signals from top retailers, exposing both the strength of value-driven business models and the vulnerabilities of brands struggling to adapt to tighter household budgets.

Recent Articles by Nathaniel Meyersohn:

• Walmart just proved it’s America’s solution to the affordability crisis - Shows how inflation and cost-of-living pressures are pushing more shoppers to Walmart, where low prices, store upgrades, and stronger logistics are helping it grow market share.
• Target may have hit rock bottom - Examines Target’s weakening sales and reduced profit outlook, noting its “cheap-chic” assortment isn’t connecting with consumers who are becoming more price-driven.
• Home Depot’s business is stuck. That’s a bad sign for the economy - Highlights minimal sales growth and lower profit forecasts as homeowners delay major improvement projects due to high mortgage rates and economic uncertainty.

2. Lauren Johnson - Deputy Editor, Commerce, Adweek

Lauren Johnson leads coverage of retail, commerce, and influencer marketing at Adweek. Drawing on her background as an advertising reporter at Business Insider and prior work covering technology, she blends market-level insight with coverage of how digital tools, advertising strategy, and consumer behavior intersect.

Her work often highlights where retail meets media and technology, from evolving shopping behaviors to how brands engage consumers through creators and new platforms.

Recent Articles by Lauren Johnson:

• How Holiday Shoppers Are Using Generative AI and What It Means for Retailers - Explores how shoppers are turning to AI tools like ChatGPT, Perplexity, and Claude for product discovery and recommendations during the holiday season and what that shift means for retailers’ customer engagement strategies.
• Adtech Firm Agentio Raises $40 Million to Make Creator Marketing More Programmatic - Covers the startup Agentio’s major funding round and its push to automate creator marketing, as brands increasingly invest billions into influencer-driven advertising.
• 4 Ways Walmart’s Incoming CEO Has Already Set Up the Retailer for Success - Analyzes how Walmart’s upcoming leadership change follows years of transformation powered by e-commerce, retail media, and technology, positioning the retailer strongly for the future.

3. Lisa Fickenscher - Retail Reporter, New York Post

Lisa Fickenscher covers retail, consumer spending and major brand controversies for the New York Post. She brings years of business journalism experience from Crain’s New York Business, Family Money, Money and American Banker. Her reporting often focuses on how economic pressures influence where and how Americans shop, along with corporate responses to consumer behavior shifts.

She is based in New York’s Hudson Valley and has a background in international studies from time spent living in Germany during college.

Recent Articles by Lisa Fickenscher:

• Shoppers opt for basics over luxury goods this Black Friday over economic anxieties: report - Reports that economic anxiety is driving consumers toward essentials like groceries and household staples, with reduced interest in discretionary spending.
• Amazon warns customers of holidays cyberattacks as FBI sees $300M in thefts: 'Account takeover fraud' - Covers Amazon’s alert about rising impersonation scams during peak shopping season, as the FBI tracks more than $300 million in account-takeover thefts this year.
• Campbell's says it doesn't use '3-D printed chicken,' fires exec who allegedly made shocking remarks - Details Campbell’s firing a company executive after controversial ingredient claims, raising broader questions about brand trust and misinformation.

4. Catherine Muccigrosso - Retail Business Reporter, The Charlotte Observer

Catherine Muccigrosso covers the business of retail, finance and local economic growth for The Charlotte Observer. An award-winning journalist with more than a decade at McClatchy publications, she focuses on how regional corporate decisions from bank policies to grocery expansion directly affect jobs, consumers and the Charlotte business landscape.

She frequently secures exclusive executive interviews and breaks stories on local job impact, workplace policies and retail expansion in the region.

Recent Articles by Catherine Muccigrosso:

• Over 3,000 Truist workers in Charlotte impacted by new work-from-home policy - Truist is ending hybrid work and requiring employees to return to the office, affecting thousands and emphasizing the bank’s push for in-person collaboration.
• Former Earth Fare space in south Charlotte lands another specialty grocery store - Whole Foods is taking over a closed Earth Fare location in Ballantyne, underscoring strong competition in Charlotte’s grocery market.
• Charlotte insurance company sold to NY private equity firm for $4.1 billion - Brighthouse Financial is being acquired by Aquarian Holdings, with headquarters, leadership, and product plans remaining steady pending regulatory approval.

5. Jaclyn Peiser - Retail Reporter, The Washington Post

Jaclyn Peiser covers the U.S. retail landscape for The Washington Post, reporting on how economic pressures, evolving consumer behavior and emerging commerce platforms are transforming how Americans shop.

Before joining the retail beat, she worked on the Post’s Morning Mix team covering breaking national news. Peiser previously spent nearly five years at The New York Times reporting on the media industry, bringing deep experience in business-driven storytelling that connects corporate strategy to consumer impact.

Recent Articles by Jaclyn Peiser:

• ‘Anxious’ shoppers keep scaling back and hunting for deals, retailers say - Retailers report cautious consumer behavior as inflation and economic uncertainty push shoppers toward essentials and discounts.
• How TikTok came to rival eBay as a global online shopping destination - Examines TikTok Shop’s explosive sales growth and rising competition with e-commerce players like eBay.
• Seasonal hiring weakest since the Great Recession, reports show - Highlights reduced holiday hiring as retailers brace for softer demand and shift toward automation.

6. Helen Reid - Reporter, Thomson Reuters

Helen Reid is a London-based retail reporter for Thomson Reuters, covering Europe’s major fashion, retail and supermarket companies through a global lens. She tracks how corporate strategy, consumer trends, regulation and sustainability pressures shape giants like adidas, H&M, IKEA, Inditex and large supermarket chains such as Ahold Delhaize, Carrefour and Casino. Reid often explores how investor demands, shifting consumer behavior and policy shifts influence retail — especially around ethics, labor and regulation.

Before focusing on retail, she covered the mining industry from Johannesburg, giving her a strong background in resource-heavy sectors and global business reporting.

Recent Articles by Helen Reid:

• Exclusive: AliExpress bans Chinese sex doll seller after Reuters examination - AliExpress removed a seller offering dolls resembling minors, reflecting rising scrutiny and regulatory pressure on online marketplaces.
• Shein’s first bricks-and-mortar shop highlights department stores’ existential pain - Shein’s Paris retail debut underscores the mounting competitive threat fast fashion poses to traditional department stores.
• Zara workers plan Black Friday protests at stores across Europe - Covers labor unrest as Zara employees demand profit-sharing reinstatement amid rising living costs and holiday sales pressure.

7. Isabella Fish - Retail Editor, The Times

Isabella Fish is a retail editor at The Times, where she covers high-street shops, supermarkets, luxury brands and consumer-goods companies across the UK. Previously, she was deputy editor at Drapers, a trade magazine focused on the fashion and retail industry.

Her reporting frequently examines how economic conditions, regulatory changes and shifting consumer habits affect both everyday retailers and high-end brands, providing insight into how broad macro trends play out on Britain’s store floors.

Recent Articles by Isabella Fish:

• Shoppers may pay price for ‘surtax’ on bigger stores - A new tax targeting big retail properties could squeeze supermarket margins and lead to higher prices for consumers.
• Pets at Home to cut jobs in revamp after profit slides - Britain’s biggest pet retailer plans layoffs and restructuring after profit warnings, reflecting wider pressure on consumer retail.
• Radley loss widens as sales dip - The handbag brand faces deeper losses as U.S. store closures and softer wholesale sales weigh on performance.

8. Alex Yau - Editor, Retail Express

Alex Yau is editor at Retail Express (Better Retailing), where he covers breaking developments shaping the UK convenience-store sector — from wholesale economics and supplier relationships to store-format innovation and retailer business challenges.

His reporting blends exclusive insights from frontline operators with broader retail-market implications, offering a critical view into how local shops adapt to cost pressures, shifting consumer habits and major-brand distribution changes.

Recent Articles by Alex Yau:

• EXCLUSIVE: Pret a Manger to pull Express machines out of convenience - Pret will remove its Express self-serve coffee machines by February 2026 due to operational and retailer challenges, marking a step back from its convenience-store expansion.
• Tesco launches Premier fascia in Hungary - Tesco is trialing its Premier brand internationally with a converted Budapest store, testing new growth models while adapting to regional loyalty-card rules.
• Shops using Amazon instead of cash and carries - Independent retailers are increasingly sourcing cheaper goods from Amazon rather than traditional wholesalers, reflecting ongoing margin pressures and supply-chain shifts.

9. Sarah Butler - Retail Correspondent, The Guardian

Sarah Butler covers the UK retail sector for The Guardian, reporting on major retailers, consumer brands and the realities facing frontline workers.

Her journalism frequently explores business performance, corporate governance, pricing pressures and the policy decisions shaping the future of the high street.

Recent Articles by Sarah Butler:

• Debenhams boss could receive almost £150m if he turns around struggling retailer - CEO Dan Finley could earn a major payout if he revives the struggling Boohoo-owned retailer, despite sharp sales declines and uneven brand performance.
• Relief for retailers as business rate changes in budget not as bad as feared - The latest UK budget eased fears of sharper cost increases for retail, hospitality and leisure though support remains weaker than during the pandemic.
• Black Friday discounts fail to offer cheapest prices, Which? research finds - Research shows many Black Friday discounts aren’t the lowest prices of the year, fueling consumer doubts about promotional pricing.

10. Laura Onita - Retail Correspondent, Financial Times

Laura Onita reports on the global retail landscape for The Financial Times, focusing on major fashion groups, department stores, consumer brands and the financial and reputational pressures shaping their performance.

Her coverage often blends corporate results with deeper reporting on governance, workplace culture and industry transformation across Europe and the UK.

Recent Articles by Laura Onita:

• Zalando’s diversity and inclusion advances are by design - Highlights how long-term focus on diversity and inclusion supports the fashion giant’s growth to €10.6bn in revenue and 52m customers across 26 countries.
• Al Fayed payouts to former staff push Harrods into the red - Reports how compensation linked to past abuse claims contributed to a £34.3m loss, amid softer luxury spending and reputational impacts.
• Jellycat toymaker plans £110mn pay for owners - Highlights the plush-toy brand’s surging profits and revenue growth, fueling a major dividend for its owners.

11. Hannah Boland - Retail Editor, The Telegraph

Hannah Boland leads The Telegraph’s retail coverage, breaking major stories on strategy shifts, cyber security incidents and performance across the UK’s biggest supermarkets and high street names. Her beat spans retail, food and drink and consumer services alongside coverage of pharmaceuticals.

She was shortlisted for the Press Awards in 2021 for standout reporting on COVID-19 vaccine rollout.

Recent Articles by Hannah Boland:

• Sainsbury’s to ‘nudge’ delivery drivers to wear seatbelts - Boland reports on Sainsbury’s plan to install in-vehicle cameras to encourage safer driving behavior, a move prompting backlash from unions raising concerns about privacy and workplace surveillance.
• Pret axes self-service coffee machines after plunging to £525m loss - Boland details Pret A Manger’s decision to remove its Express self-serve coffee machines and refocus investment on expanding its store estate and delivering stronger value as the chain faces deep financial losses.
• Teenagers to be paid more than £10 an hour in ‘crippling’ blow to job market - Boland examines retailer concerns surrounding the government’s new minimum wage increase for teens, with business leaders warning of rising hiring costs and heightened risk to youth employment.

12. Susan Krashinsky Robertson - Retailing Reporter, The Globe and Mail

Susan Krashinsky Robertson covers the Canadian retail sector for The Globe and Mail, reporting on major corporate developments, financial trends, workforce issues and consumer behavior.

Over more than 16 years with the publication, she has examined topics including the business fallout of geopolitical conflict, cyberattack costs for organizations, sustainability concerns in packaging and e-commerce and the evolution of Canada’s media industry.

Recent Articles by Susan Krashinsky Robertson:

• Molson Coors accuses former Canadian staff of ‘complex’ embezzlement scheme - Krashinsky Robertson reports on allegations that former employees diverted company funds through a fraudulent relationship with a hospitality partner, prompting legal action and scrutiny of internal controls.
• Court approves auction of 1670 Hudson’s Bay charter - She covers the court decision enabling the sale of a historic royal charter tied to Hudson’s Bay Company — a rare artifact drawing interest from powerful Canadian business families.
• At Hudson’s Bay art auction, prospective buyers vie for a piece of history - Krashinsky Robertson details competitive bidding for iconic works being sold from Hudson’s Bay’s historic art collection, exploring cultural heritage questions surrounding the auction.

13. Angela Hanson - Senior Editor, Convenience Store News

Angela Hanson is Senior Editor at Convenience Store News, where she has worked since 2011. She leads many of the publication’s industry awards programs and regularly authors in-depth reports on trends shaping the convenience-store business, especially in foodservice, distribution and retailer-brand partnerships.

Since becoming lead on the foodservice beat in 2016, Hanson has tracked how convenience stores evolve beyond grab-and-go basics adapting to changing consumer tastes, optimizing supply chains and building national partnerships.

Recent Articles by Angela Hanson:

• Onvo Kicks Off Holiday Season With Free Coffee - Hanson reports on Onvo’s seasonal mobile-app promotion with limited-edition flavors, showcasing how convenience chains drive holiday traffic and loyalty.
• Couche-Tard Opens New Midwest Distribution Center - She covers the opening of a 266,000-square-foot facility in Minnesota to better support Holiday and Circle K stores - part of broader supply-chain modernization.
• Casey’s & Pepsi Team Up on the Perfect Pairing - Hanson highlights a co-marketing push promoting Casey’s handmade pizza with Pepsi, reflecting more sophisticated foodservice marketing in convenience retail.

14. Tonya Garcia - Global Business Editor, Bloomberg News

Tonya Garcia serves as Global Business Editor at Bloomberg News, shaping coverage across sectors including retail, consumer markets, healthcare and workplace trends.

Her work connects corporate strategy, consumer behavior and broader economic forces — offering insight into how large companies pivot, diversify and respond to shifting market conditions and regulatory pressure.

Recent Articles by Tonya Garcia:

• Gap to Expand Beauty Items, Accessories in Old Navy Stores - Garcia reports that 150 stores will trial new product categories to boost relevance and drive sales.
• Cardinal Health to Buy Solaris in $1.9 Billion Urology Deal - She covers the deal aimed at expanding Cardinal’s specialty care footprint, especially in urology.
• Vinay Prasad’s Return to FDA Sends Biotech Shares Tumbling - Garcia highlights how Vinay Prasad’s expected return to the FDA triggered market volatility tied to regulatory uncertainty.

15. Georgia Wright - News Editor, Retail Gazette

Georgia Wright is an experienced retail journalist and editor covering fashion, beauty and sportswear for Retail Gazette, the UK’s largest B2B retail publication.

Her reporting focuses on the business decisions driving retail performance, including supply chain strategy, restructuring, sustainability plans and shifts in consumer demand.

Recent Articles by Georgia Wright:

• M&S names Blakemore as new wholesale partner to improve availability - Wright reports on Marks & Spencer’s new partnership with A.F. Blakemore & Son aimed at boosting product availability and operational efficiencies across its food business.
• Claire’s UK sale heats up as Hilco re-enters bidding - She covers the renewed takeover interest in Claire’s following its collapse into administration, with multiple bidders vying to secure the future of the high street retailer and protect thousands of jobs.
• Asos secures workers’ rights across entire supply chain in industry first - Wright highlights Asos’ legally binding agreement with global labor unions to safeguard human rights from manufacturing through to logistics, marking a significant milestone for fashion supply chains.

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