The SOAR Content Framework™: Build AI-Ready Content
AI is changing the way customers, investors, and media find your business. SOAR gives communicators a simple way to create and optimize content so it can easily be read, trusted, and cited by AI.
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What Is the SOAR Content Framework?
Keywords and metadata still matter, but AI visibility now depends on more than technical signals alone. To be surfaced and cited, content also needs to be clear, credible, distinctive, and current.
That is why we created The SOAR Content Framework. Built from Notified’s own research into AI visibility, SOAR gives communications teams a practical way to create content that is better positioned to be understood, trusted, and included in AI-generated answers.
Read Our Blog Post Introducing SOARSOAR is Built Around Four Core Pillars
Organize content so the most important information is easy to find and easy to interpret.
Bring something only your organization can provide.
Strengthen trust by making it clear the content comes from an official, credible source.
Keep content timely so it remains relevant in fast-moving answer environments.
See SOAR in Action
SOAR did not come out of theory alone; it’s rooted in data. We reviewed more than 200,000 press releases and 13 million+ AI citations to see what actually drives visibility in AI-generated answers. The conclusion was simple: bigger brands do not automatically win.
One release built around SOAR fundamentals earned 3.4x more citations than a global retail leader and 23x more than a peer release. That is what happens when strong content fundamentals turn into stronger AI visibility.
Read the Case StudyLaunching Your AEO Optimization Program
Getting started with SOAR does not have to be complicated. Start with the content you are already creating, then use these resources and our Content Checklist to make it clearer, stronger, and more visible in AI-driven discovery.
A stronger foundation for AI-ready IR
BUILD is a practical guide for IR teams navigating the Answer Engine Economy. It covers the essentials, including crawlability, AI perception, owned content, earned media, and distribution, so you can start strengthening how your financial story shows up in AI-generated answers.
A new playbook for AI-first communications
This resource will help teams turn AI-first content strategy into action, with practical guidance on creating content that is more structured, more credible, and easier for AI to understand.
A practical next step for teams ready to learn more
Want a clearer picture of what AI-ready content actually looks like? This webinar is a strong place to start, with guidance to help teams connect content strategy to AI visibility.
Frequently Asked Questions
The SOAR Content Framework™ is a practical way to create content that is easier for AI to understand, trust, and cite. It helps communications teams improve visibility by focusing on four core elements: Structure, Originality, Authority, and Recency.
SOAR stands for Structure, Originality, Authority, and Recency. Together, these are the signals that help content stand out in AI-generated answers.
AI search is changing how people find information. Instead of simply ranking links, answer engines pull from sources they see as clear, credible, and current. SOAR helps your content meet that standard.
No. While Notified’s research looked closely at press releases, the framework applies more broadly to content across PR, IR, and corporate communications.
Start with the fundamentals: write clearer headlines, highlight key facts, add first-party insights, name your sources, publish through official channels, and keep dates and metadata current. Even a simple checklist can make the framework easier to apply consistently.