Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibilities. The daily tactics. The matters over which they have influence.
Notified, in partnership with PRWeek, recently completed a survey of in-house and agency leaders to understand the impact of these changes on the PR workforce, how they are manifesting daily, and whether PR pros have the tools and knowledge to thrive in this new reality.
We discussed the results of this survey and more in a special webinar on March 30 featuring PRWeek “40 Under 40” panelists from Wilson Sporting Goods and Mirati Therapeutics.
When you watch our on-demand webinar, you’ll learn more about:
The ever-expanding brand storytelling to which PR pros significantly contribute
The evolving data and analytics PR needs to master for more strategic communications
New areas of responsibility for today’s PR pros (i.e. ESG)
And much, much more