When it comes to public relations, being data-driven is about more than just collecting data. It’s about knowing how to analyze it properly, surface what’s relevant from the noise, and take action with data to realize tangible business benefits.
In this on-demand webinar, Notified and PRWeek bring together an exclusive panel of industry leaders to discuss the future of PR data. The panel addresses data’s increasing importance in driving value and how it can be leveraged to create impactful communications.
When you watch this on-demand webinar, you’ll learn:
- Why the “art and science” partnership of PR and Marketing is vital
- How data informs and enhances brand storytelling
- Which opportunities artificial intelligence (AI) is opening up for PR professionals
- Why PR should care about non-traditional PR data inputs like ESG scores and NPS data
We hope you enjoy this panel discussion!