When it comes to public relations, being data-driven is about more than just collecting data. It's about knowing how to analyze it properly, how to surface what’s relevant from the noise and how to take action to realize tangible business benefits.
On October 7, 2021 Notified hosted a live webinar in partnership with PRWeek which brought together a panel of PR leaders to discuss what's next for PR data, its increasing importance in driving value and how to leverage this data to create impactful communications.
Read on to learn the main takeaways from our webinar and to better understand the future of PR data.
How Can PR Data Inform and Enhance Brand Storytelling?
Data is a powerful tool that allows brands to make informed business decisions and better engage audiences through brand storytelling.
Data allows PR professionals to optimize communications in real time and legitimize their brand’s communications. The combination of numeric data and relationship data empowers organizations to take these insights to the next level. In speaking with consumers or reporters, you can go to your audience and gain feedback on what they want to see more of or what resonates with them. Practices like customer surveys allow you to pull together insights from these audiences to determine how to move forward with information.
Although the insights gathered through social listening and media monitoring might not necessarily be about your brand, and instead could be about competitors or the industry, they provide you with the ability to join the conversation.
According to our panel of experts, social listening and media monitoring are the easiest ways to know how your brand or story resonates with your audience.