Tips For Keeping Your Investor Audiences Up To Date

Learn how to stay on top of the increased demands of stakeholders and keep your audiences informed.

Lindsey Rolf

April 11, 2023

In today’s environment, communicating with investors and stakeholders requires companies to address sustainability, corporate purpose, and even a rapidly shifting news cycle.

When it comes to your investor relations communications, how can you stay on top of these demands?

Keep reading to learn 3 top tips for how to keep stakeholders up to date with your latest company news and initiatives.


Investor Relations Tips: How to Keep Your Audience up to Date


1.    Ensure Your IR Website Contains the Latest Materials

As an IR professional, you must ensure that visitors are up to date with your company’s newest press releases and information – including Environmental, Social and Governance (ESG) initiatives.

Our webhosting solution fills that need perfectly, and can be used in conjunction with our press release distribution at GlobeNewswire.

During the upload process, you have the option to toggle “yes” or “no” to posting on your IR site. More in-depth categories can also be set up.

For example, if you have a “financial” or “corporate” distinction on your IR site, we’re able to set up these filters allowing you to choose where the press release will post.

Our clients love how automated the process is and how it helps IR pros minimize the time they spend on press releases while also managing their site. 

2.    Take Advantage of Global Customer Service

At Notified, our editorial team is available 24/7 to assist with your press release needs. You can tap into the service which offers a global team that has expertise in various types of press releases, from earnings to international releases in various languages.


GlobeNewswire Press Release Distribution FAQs


How long does it take to process a press release?
Turnaround time is 10-15 minutes per page of text and 25-30 mins per page of tables.

How many trade outlets are included with distribution?
5 free trades are complementary with every domestic distribution, and we offer over 100 trades to choose from.

What types of multimedia elements are available via GlobeNewswire?
We offer different photo packages, video options and Media Snippets, which is a way to display both photos and videos in a carousel.

Are you able to send an email copy of my release?
Yes. If you provide a list of emails, we can disseminate your release simultaneously as it goes out on the wire.

Is there a word count limit for press releases?
No, our editorial team can process releases of any size.



3.    Use an Integrated PR Platform to Make Things Easier

The Notified PR platform includes integration with GlobeNewswire to disseminate press releases from within the platform, using a module called Distribute.

Clients can also take advantage of the many features our PR platform offers, including the Listen and Measure modules, which feature social listening and media monitoring.

Listen is the media monitoring tool that lets you get an instant view of media exposure of brand or company mentions, competitor or industry activity and more. It allows clients to track conversations across millions of news, social media and spoken audio sources from all over the world.

For example - want to understand how retail investors are talking about your company, and what they’re asking for? This can be achieved using Listen.

Measure is the media and measurement instrument to give users an overview of their brand’s earned media performance. Users will get insight into media coverage, reach, effectiveness of announcements and level of engagement with the brand.


Use These Tips to Keep Audiences up to Date

Thanks for reading! We hope these tips help you improve communication with your stakeholders and make your processes more efficient.



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