Webcasts
Common PR Metrics You Need to Break Up With
How to understand the impact of your PR communications. In this special session, we’ll provide meaningful insight on how you can better measure the ...
Webcasts
Benchmarks, KPIs, & Reporting Dashboards
How to set yourself up for PR success. In this session, you’ll learn why benchmarks are so important, how to build PR dashboards that present relevan...
Webcasts
The Modern Investor and the Modern IRO
How tech savvy, ESG-focused investors are influencing IR strategy. In this special session, learn how this trend is impacting companies’ approach to ...
Webcasts
IR Website Best Practices
Learn more about the latest design trends. In this special session, learn about the latest website design trends and best practices that you can leve...
Webcasts
Connecting in a Remote World
Exploring Best Practices for Events and Webinars. The last 2 years have dramatically shifted and altered human behavior in the workplace environment....
Webcasts
Building Engaging Events for an Internal Audience
Tailoring the Experience for Internal Audiences. Over the last two years, we have all had to find new ways to build teams, communicate at large, enga...
Webcasts
Redesigning the Shared Experience
What does the future of events look like? The meetings and events industry has experienced a dramatic shift in the last two years. We’ve had to redefi...
Webcasts
How To Stake Your Place in the Redefined PR Landscape
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...
Webcasts
Mastering the Art of Content Journeys in 3 Simple Steps
Creating content for each stage of the customer journey requires thoughtful planning to align your narrative to the needs of your audience. To ensure ...
Webcasts
How To Navigate the Media Environment
On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public relatio...
Webcasts
Engaging Your Virtual and Hybrid Event Audience in 2022
When it comes to event planning in a hybrid world, your virtual audience cannot be an afterthought. Engagement across all platforms is critical. In...
Webcasts
Stakeholder Engagement in 2022: From Hybrid Events to ESG
The demand for companies to provide transparent and timely stakeholder information is unprecedented and driven in part by digital technology, a global...
Webcasts
How to Use Event Data to Drive Marketing Initiatives
Armed with the powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing ecosystem. ...
Webcasts
Marketing Strategies Event Planners Need: Attendee Experience Design
Now more than ever, events are closer to the heart of the marketing mix - from experience design, to content creation and delivery and performance mea...
Webcasts
How To Be a Content Hero: Tips for Producing Powerful Event Content
When it comes to events, content can make or break the attendee experience. Many event planners think that creating great content requires tech-savvy ...
Webcasts
The New Age of PR Data: A Look Ahead to 2022
When it comes to public relations, being data-driven is about more than just collecting data. It’s about knowing how to analyze it properly, surface w...
Webcasts
How to Tell Your ESG Story
When it comes to investor relations communications, successful companies can tell a compelling Environmental, Social and Corporate Governance (ESG) st...
Webcasts
Event ROI: Tips for Sponsorship and Monetization
Each event planner and marketer has different goals when it comes to hosting events or sponsoring ones - from lead and pipeline generation to driving ...
Webcasts
Tips for Better Event Management: From Concept to Conclusion
Though the events industry has undergone rapid transformation over the past year, events continue to be a powerful opportunity to build an active, thr...
Webcasts
5 Proven Tips for Creating Successful SKOs
Sales kickoffs are one of the most important events on any company’s calendar. A sales kickoff (SKO for short) builds enthusiasm around the sales proc...
Webcasts
Hybrid Events: Engaging Virtual and In-Person Audiences
2020 was the year of virtual events; from user conferences to investor events to global trade shows. Now, as in-person events become possible agai...
Webcasts
Hybrid Events: How to Choose the Right Technology
When planning a hybrid event, it’s necessary to choose the right technology partner that can help you seamlessly blend the in-person and digital chann...
Webcasts
Hybrid Events: Tactics to Blend the In-Person and Digital Experience
The events industry has evolved. With this change comes a necessary strategy shift toward a hybrid event model. The new norm is to deliver an event th...
Webcasts
Hybrid Events: Uncovering the Complete Event Life Cycle
While 2020 was the year of virtual events, organizations are ready to redefine their event strategy for 2021 and beyond. The next generation of busine...
Webcasts
PR in a Pandemic: The Impact of COVID-19 on the News
The media landscape has been forever altered by the global pandemic. Public relations activities have increased in complexity to stay ahead of the 24/...
Webcasts
Reimagine Webcasts With Lobby Experience
Webcasts (or “webinars”) are a great way to convey information to your target audience. However, webcasting technology hasn’t evolved very much over t...