How To Stake Your Place in the Redefined PR Landscape
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...
Creating content for each stage of the customer journey requires thoughtful planning to align your narrative to the needs of your audience. To ensure ...
On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public relatio...
When it comes to event planning in a hybrid world, your virtual audience cannot be an afterthought. Engagement across all platforms is critical. In...
The demand for companies to provide transparent and timely stakeholder information is unprecedented and driven in part by digital technology, a global...
Armed with the powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing ecosystem. ...
Now more than ever, events are closer to the heart of the marketing mix - from experience design, to content creation and delivery and performance mea...
When it comes to events, content can make or break the attendee experience. Many event planners think that creating great content requires tech-savvy ...
When it comes to public relations, being data-driven is about more than just collecting data. It’s about knowing how to analyze it properly, surface w...
When it comes to investor relations communications, successful companies can tell a compelling Environmental, Social and Corporate Governance (ESG) st...
Each event planner and marketer has different goals when it comes to hosting events or sponsoring ones - from lead and pipeline generation to driving ...
Though the events industry has undergone rapid transformation over the past year, events continue to be a powerful opportunity to build an active, thr...
Sales kickoffs are one of the most important events on any company’s calendar. A sales kickoff (SKO for short) builds enthusiasm around the sales proc...
2020 was the year of virtual events; from user conferences to investor events to global trade shows. Now, as in-person events become possible agai...
When planning a hybrid event, it’s necessary to choose the right technology partner that can help you seamlessly blend the in-person and digital chann...
The events industry has evolved. With this change comes a necessary strategy shift toward a hybrid event model. The new norm is to deliver an event th...
While 2020 was the year of virtual events, organizations are ready to redefine their event strategy for 2021 and beyond. The next generation of busine...
The media landscape has been forever altered by the global pandemic. Public relations activities have increased in complexity to stay ahead of the 24/...
Webcasts (or “webinars”) are a great way to convey information to your target audience. However, webcasting technology hasn’t evolved very much over t...