Armed with the powerful data that digital event channels provide, event planners’ roles have quickly expanded into the broader marketing ecosystem.
Event data provides planners with actionable insights to drive revenue and business objectives. Planners can leverage these real-time measurements to improve events while informing their future events portfolio.
In this on-demand webinar, event industry leaders from Notified, Virtual Events Institute and Money20/20 share strategies you can use to harness the power of data to drive business and marketing objectives.
In this webinar, you’ll learn how to:
- Use data to inform experience design and performance measurement.
- Drive business value by delivering the right content, commerce and community opportunities to the right stakeholders.
- Promote your marketing and business initiatives with strategic planning.
We hope you enjoy this on-demand discussion!