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by The Notified Team on May 26, 2026 5:38:03 PM
“This is one of my favorite features Notified has introduced. It enhances our work without ever sounding automated, and that’s a real advantage for us.”
Susan Frantz
CEO & Founder, Frantz Marketing Solutions
In this Notified case study, you’ll learn:
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How PR teams improve media pickup and AI visibility with optimized GlobeNewswire press releases in Content OSTM
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Why structure, originality, authority and recency (the SOAR Content FrameworkTM) matters as much for journalists as it does for AI discovery
- How PR teams can write and refine press releases faster without losing quality, control or brand voice
About Frantz Marketing Solutions
Frantz Marketing Solutions is a full-service PR and marketing agency focused on helping brands grow through strategic marketing, public relations and data-driven storytelling.
Led by Susan Frantz, the team works across multiple industries managing media relations, content, social and integrated campaigns. Competing against much larger agencies, the team differentiates itself through strategy, credibility and performance discipline.
The agency’s approach is straightforward: build strong stories, support them with data and ensure they reach the right audience - across media, search and now AI systems.
The Goal: Make Press Releases Work Harder Across Media and AI
As PR continues to evolve, Frantz Marketing Solutions wanted to improve how clients’ releases perform - not just with journalists, but across search engines and AI-driven discovery.
The agency's goals included:
- Creating client releases that are easy to find, read and reuse
- Improving media pickup without increasing workload
- Making content more AI-friendly and improving citation potential without sounding robotic
- Saving time while still maintaining quality, accuracy and editorial control
The Challenge: Ensuring Every Press Release Is Optimized for Performance
Like many PR teams, Frantz Marketing Solutions was working under tight timelines and rising client expectations. They were already using data like sentiment analysis and media insights to shape messaging and campaigns.
But one question remained: How do you ensure every release is fully optimized before distribution?
Specifically:
- How do you improve clarity and structure in every release without spending more time editing?
- How do you use AI to enhance performance without leaving obvious “AI tells”?
- And how do you scale optimization across client work?
“Other agencies are using AI, and the media can tell. That was our biggest concern. What makes this different is that it enhances our work without ever sounding automated - and that gives us a real competitive advantage,” said Frantz.
The Solution: AI Press Release Optimizer Inside Content OS
To close the gap between manual editing and consistent, high-quality optimization at scale, Frantz Marketing Solutions adopted our AI Press Release Optimizer - built directly into Content OS and the GlobeNewswire distribution process.
Instead of adding another tool or extra step, the optimizer fits naturally into how the team already works. It helps improve releases in real time, without slowing productivity or adding complexity.
Here’s how it supports their process:
- Built into the workflow: The optimizer lives inside the same platform used for writing and distributing releases - no switching tools.
- Real-time suggestions: It reviews content and recommends improvements aligned to the data-backed SOAR Content Framework - strengthening structure, originality, authority and recency across every release to improve citation potential.
- Multiple options: The team can choose between simplified, more direct or refined versions of content.
- Clear reasoning: Each suggestion explains why it’s recommended, helping the team learn and improve.
- Multi-use content: Optimized releases are easier to repurpose for blogs, SEO needs and social media.
Instead of changing their strategy completely, the team used the optimizer to improve execution. The impact was immediate:
- Faster editing with AI-powered recommendations
- Clear, more direct language
- More consistency across releases
“We actually start with Notified. It’s our first step, not the last,” Frantz said. “I find myself choosing the simpler versions most of the time. It’s interesting - less words, more impact.”
The Results: Better PR Performance with Less Effort
Across recent client press releases, Frantz Marketing Solutions saw stronger media pickup and broader coverage - including print, TV and digital placements.
At the same time, their releases were better structured and easier to interpret - helping them perform not just with journalists, but also in search and AI-driven discovery.
“We’re getting the coverage we want - print, TV, everything - and clients love that. It’s helping us move faster and deliver better results,” said Frantz. “It’s also saving us time and improving the quality of what we put out. It’s a final check that makes everything stronger.”
Just as important, the team gained confidence that their content would hold up in an AI-driven landscape.
“When we run content through typical AI tools, it’s obvious. With this, it’s not - and that’s exactly what makes it valuable,” Frantz said. “It feels like another set of expert eyes reviewing our work, not a machine rewriting it. The output still sounds like us.”
That balance - content that performs across media, search and AI without losing its voice - has become a clear competitive advantage.
Why This Matters: AI Should Support, Not Replace, Humans
For Frantz Marketing Solutions, success with AI isn’t about automation - it’s about making good work better.
The goal was never to replace creativity or judgment. It was to support it.
With our AI Press Release Optimizer inside Content OS, the team can move faster, stay consistent and improve performance without losing control over their voice or quality.
At a time when more content is being created with AI, what stands out isn’t just speed - it’s credibility. Content still needs to feel human, sound natural and earn trust with journalists, clients, prospects and more.
For Frantz Marketing Solutions, that balance has become a real advantage: better content, delivered faster, without compromising what makes it effective in the first place.
Make Your Next Press Release AI-Discoverable
Let us show you how
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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