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by Ann Wylie on Jul 30, 2024 8:30:00 AM
Public relations pros have been married to the traditional PR writing approach since Ivy Lee created the news release in 1906.
Now 2,500 releases go out each day — that’s one every 35 seconds. The competition for your reader’s time has never been greater. No wonder some 55% to 97% of all PR pieces sent to media outlets are never used, according to Wilcox & Nolte, authors of Public Relations Writing and Media Techniques.
So, how can you put your release among the 3% to 45% of those that actually get the word out?
On Tuesday, August 13th from 2-3pm ET, join me for a live workshop webinar where I’ll provide tips to find story angles that your press release readers will love and that editors won’t want to pass up.
In this webinar, you’ll learn how to:
- Use out-of-the-box, proven-in-the-lab PR-writing techniques
- Find story angles that your readers will love and that no editor will be able to pass up
- Write like a journalist, not like a PR agency
- Tell stories that journalists want to cover and that readers want to read
- Steal tricks from nationally award-winning campaigns
- Write releases that stand out from the crowd
- Plus: Leave with a fill-in-the-blanks lead template that will change your life
See you then!
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