Introducing Content OS: Be Seen and Heard in the AI-Powered Answer Economy

by Erik Carlson on Sep 25, 2025 12:16:14 PM

As tools like ChatGPT, Gemini and Copilot become the starting point for search, your brand’s visibility in AI-generated answers has become the new currency of influence.

If your story is missing from those answers, you risk being invisible.

That’s why we’re so excited to introduce Content OS, the industry’s first operating system for PR, delivering an AI-first workflow designed to help you control your narrative and lead in the Answer Economy.

Keep reading to learn:

Why Content OS is so important
How it transforms your PR workflow
How it helps you measure success and prove impact

Why Content OS Is So Important for PR Pros

In the Answer Economy, this new era of AI-driven search and answer engines, trusted content fuels the answers people see first.

Press releases have always been the most reliable and verified record of what a brand stands for. Now, they also serve as the source material large language models (LLMs) pull from when generating summaries about your company.

For PR pros, this changes the scoreboard. AI-driven search is reshaping traditional SEO tactics, giving communications teams an unprecedented opportunity to ensure their corporate story is seen, heard and understood. When the rules shift, the winners are the ones who adapt.

Content OS is built to help you do exactly that by combining press release distribution, an AI-enhanced media contacts database, media monitoring and advanced analytics that includes an exclusive partnership with Profound, all in one workflow.

Content OS: Transforming Your PR Workflow

So, how does it work?

1. Craft: Content Streams

It all starts with the press release.

At the heart of Content OS is Content Streams, which takes your press release and transforms it into a full campaign, turning a single announcement into a structured set of story elements for both people and machines, powering blogs, social posts, fact sheets, media kits, bylined articles, Wikipedia updates and more.

Your message stays consistent, whether it’s read by a journalist, surfaced in an AI summary or seen on social media.

2. Distribute: AI-First Distribution

With Content OS, we make sure your press release reaches the right people and is easy for AI to understand. GlobeNewswire press release distribution now embeds metadata, release tags and media snippets that signal authority to both journalists and AI platforms.

This helps your news reach a global network and appear in AI-generated answers where your audiences are looking for trusted information.

3. Amplify: Targeted Media Engagement

Content OS also helps you reach the right journalists with the right story. Using our AI-enhanced media contacts database, you can quickly identify the right reporters and send personalized outreach with our Smart Search and AI-powered Personalized Pitch features.

Every piece of coverage you earn strengthens trust signals that boost your brand’s presence in AI-generated answers.

4. Measure: AEO Analytics

Content OS lets you track where your brand appears and where it doesn’t across media outlets, social communities and answer engines.

With analytics powered by our exclusive partnership with Profound, you can measure citations and presence in AI results, proving impact well beyond just clicks or impressions.

How It All Comes Together for PR Success

Content OS brings your entire PR workflow into one place: planning, creation, distribution, amplification and measurement.

By combining our trusted tools, it becomes the hub you need to launch campaigns, track visibility and prove impact in the Answer Economy.

More information on Content OS will be available soon!

Erik Carlson

Erik is Chief Executive Officer at Notified. Under his leadership, the company is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the EQ organization. Earlier in his career, he held leadership roles at PwC and IBM, where he managed complex projects across various industries and specialized in mergers and acquisitions, strategic finance and business transformation. He holds a Bachelor of Science in Business Administration with honors from Boston University.

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)

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