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by The Notified Team on Dec 17, 2025 3:19:33 PM
“Our new claim to fame is that we can impact anyone with a website. Everything we offer, including the GenAI Wire Press Release, connects to how people actually search and engage with content today.”
Sarah Evans
Partner and Head of PR, Zen Media
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About Zen Media
Zen Media is a B2B PR marketing agency that partners with brands in the tech and enterprise sectors. Known for blending data, creativity and storytelling, Zen Media has become an early leader in helping companies adapt their communications for the AI era.
Led by Sarah Evans, the agency’s PR strategy focuses on how audiences find and trust information through AI tools like ChatGPT, Gemini and Perplexity. This shift inspired Zen to explore how newswire distribution could directly boost client visibility across both search engines and generative AI platforms.
Goals: Evolving Public Relations for the AI Era
Zen Media set out to modernize its clients’ PR and content strategy with three clear goals:
- Expand reach beyond traditional earned media by optimizing press releases for AI and search discovery.
- Show measurable impact - not just impressions, but leads, citations and ROI.
- Partner with an innovative, data-driven company aligned with their AI-first vision.
“We’re in a once-in-a-generation moment to impact how communication works as it’s being built,” said Evans. “If you’re waiting for a moment, this is it or you’ll miss it.”
The Challenge: Proving PR's Value in a Changing Landscape
As AI changes how people find and trust information, Zen Media wanted every press release to deliver tangible business results - not just visibility.
They needed a scalable way to link PR efforts to search performance, content visibility and revenue operations - something most legacy PR platforms couldn’t measure.
In the past, PR success relied on big announcements and earned media coverage. But as Evans noted, today’s visibility depends on how well a brand appears in answer engines like ChatGPT and Gemini.
Zen Media needed a partner who could help merge SEO, AEO (Answer Engine Optimization) and PR into one measurable system to help keep brands visible, trusted and competitive.
The Solution: GlobeNewswire by Notified
By partnering with us and utilizing our GlobeNewswire press release distribution optimized for AI discoverability, Zen Media reimagined what a release can do.
The agency launched the GenAI Wire Press Release, designed to reach both human readers and AI systems. Each release is built using reverse-engineered prompts - real questions and topics that audiences are searching for.
Evans calls it “modern-day PR,” a dual-track approach that includes two paths:
- The first follows traditional earned media and announcements.
- The second uses AI-optimized GlobeNewswire press releases designed to train and surface content in LLMs.
With Profound’s leading technology integrated into our platform, Zen Media gained another layer of insight - seeing how content appears inside generative AI tools.
“After we wire release, we can see how it’s appearing in large language models,” she explained. “That’s a game changer.”
The Results: Measurable Growth and Real ROI
Zen Media tested the new model internally and saw immediate impact:
- 150% increase in content citations (as tracked by our newswire analytics)
- Inbound sales leads referencing ChatGPT as their referral source
- Faster client onboarding through Zen’s new “Published Monthly” model
- A 12-month client commitment of GenAI Wire Press Releases as a long-term PR strategy
“Everything we’re doing checks multiple boxes,” Evans said. “It’s SEO, GEO, PR - all working together. And it’s connected to revenue operations, not just awareness.”
Why This Partnership Works
Evans credits our innovation mindset and support team for helping Zen Media stay ahead of change.
“It’s the right partnership because you’re totally in alignment with what we’re building,” she said. “The team is everything. I feel like I’m part of the Notified team - we’re learning together in real time.”
She added “Notified is making changes that are long overdue in PR. The product is great, the outcome is great and when you add an exceptional team, why would you go anywhere else?”
The Future of PR: Built for Humans and Machines
Evans sees the GenAI Wire Press Release as a critical tool for modern communicators - not a replacement for traditional PR, but a new layer of visibility.
“It doesn’t have to be beholden to news,” she explained. “It can be thought leadership, FAQs, even a press release about a prompt. The goal is to train machines with trusted content, and Notified gives us the best way to do that.”
The Takeaway: A Blueprint for AI-Driven Communications
By combining data-driven storytelling, multimedia content and AI-optimized distribution, Zen Media has built a new model for measurable PR.
With us as their partner, they’re proving that the future of communications isn’t just about reach - it’s about relevance, discoverability and trust.
Make Your Next Press Release AI-Discoverable
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About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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