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by The Notified Team on May 18, 2026 6:54:07 PM
“Within 24 to 48 hours of issuing a press release, we see traffic spikes across our website and LinkedIn, and that directly translates into new business.”
Kyle Arteaga
Founder, The Bulleit Group
In this Notified case study, you’ll learn:
- How AI-optimized press releases distributed through GlobeNewswire in Content OS™ can drive inbound leads and traffic, leading to increased revenue.
- Why improving brand visibility via press releases is now core to modern PR success.
- How companies can achieve hundreds of media inquiries in weeks.
About The Bulleit Group
Founded in 2012, The Bulleit Group is a communications firm working in some of the most complex industries – such as AI, robotics and self-driving vehicles - and regulated markets like financial services and insurance.
Instead of chasing headlines, they focus on explaining what doesn’t yet exist. Their work often involves helping audiences understand entirely new technologies before they’re ready to buy into them.
Led by founder Kyle Arteaga, the 17-person team operates remotely across the U.S. while working closely with technical founders who expect precision, clarity and results.
Goals: Making PR Work for AI Visibility and Revenue Growth
With the PR landscape shifting, The Bulleit Group set out to rethink how press releases fit into a modern communications strategy.
Their focus was simple:
- Have the Bulleit Group show up in AI tools and search platforms where people now look for answers
- Turn press releases into a steady source of inbound leads to grow revenue
- Support a broader content strategy, not just one-off announcements
- Work with a technology partner that understands how AI discovery really works
The Challenge: Why PR Needed a Reset
For a while, press releases lost their place in tech PR. Most teams leaned heavily on blogs and owned content instead.
But that approach started to fall short. As Arteaga explained, audiences no longer rely on traditional channels the way they used to: “You must have more assets in the market - and distribution matters.”
Instead, information discovery is now happening across search and AI tools like ChatGPT and Gemini.
This raised new questions for the Bulleit team:
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Where does my brand appear in AI search?
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What is AI saying about my company?
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How do we turn PR into real business results?
“There was a time in tech when issuing a press release was frowned upon. That has completely changed,” he said.
The Solution: GlobeNewswire by Notified
Working with us, The Bulleit Group brought press releases back into their strategy to increase brand visibility - but in a much smarter way. Instead of treating them as simple announcements, they used them as structured content designed for both people and AI tools.
What stood out right away was our open and transparent approach to AI indexing and visibility.
“Notified was the only provider with an open AI policy and a modern view of how communications actually work, as one asset in a much larger choreography,” Arteaga said.
What changed in their approach - and how we made it happen:
- AI-ready press releases with GlobeNewswire: We helped the team create releases designed to show up in AI tools and search, using structured formats and metadata that improve discoverability and citation potential.
- Clear visibility into AI performance: With our newswire analytics and AI reporting through Profound, they could see how their content was appearing in AI platforms and adjust messaging based on what was working.
- Hands-on editorial support: Our expert editorial team worked closely with them to shape complex stories, refine messaging and ensure every release met best practices for both media and AI.
- Support for new formats: From POV-driven releases to open letters, we guided them on how to publish non-traditional content while staying compliant and effective.
- Multi-channel distribution: Using GlobeNewswire, they were able to amplify content globally and connect press releases with blogs, videos and interviews as part of one strategy.
- A transparent AI approach: Our open AI ingestion policy gave them confidence that their content would be indexed, surfaced and trusted across AI platforms.
The Results: More Leads, More Traffic, Real Business Impact
The impact was immediate - and easy to track.
For their own press releases:
- 15-20% increase in website traffic during that same period
- Clear spikes in LinkedIn engagement
- New clients discovering them through AI tools
In one case, a new client reached out within a day of a release going live after finding them through an AI platform - using the exact language from the press release.
How the Bulleit Group Uses AI-Optimized Releases for Clients
A recent launch in the robotics industry further proved this approach.
Working closely with our team, The Bulleit Group planned and executed a focused client strategy built around a few key assets:
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An AI-optimized press release distributed through GlobeNewswire
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A supporting blog post to add context and depth
- Video content to showcase the product
- A small number of carefully selected media interviews
Instead of doing broad media outreach, they kept things tight and intentional - relying on strong content and the right distribution to drive visibility.
The outcome:
- Hundreds of inbound media requests
- A major national TV segment
- Significant visibility across channels
- Company acquisition within weeks of launch
“We’d had great launches before, but this was a whole new realm - that just doesn’t happen.”
He continued: “Our clients are technical founders. They’re asking very specific questions about where they show up in AI tools. AI visibility isn’t a nice-to-have anymore - it’s table stakes.”
Why This Matters: PR Is Now About Discovery and Results
This shift highlights something crucially important - PR today is not just about media coverage.
It’s about:
- Earning more attention by showing up in AI answers and search results
- Reaching the right audience at the right time to create stronger engagement
- Turning visibility into real business outcomes
Press releases are no longer just announcements. They are structured, trusted content that AI tools rely on to understand and surface information.
“Press releases aren’t going away, they’re evolving. And the platforms that understand both human audiences and machine discovery are the ones that will matter,” Arteaga said.
The Key Takeaway: A Smarter Way to Do PR in the AI Era
The Bulleit Group has built a simple, repeatable approach – and by working with us, they’ve turned PR into a reliable driver of traffic, inbound leads and new business.
But more importantly, they’ve shown what modern PR looks like when it’s built for how people discover information today.
Make Your Next Press Release AI-Discoverable
Let us show you how
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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