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by Ann Wylie on Jan 23, 2025, 12:03:56 PM
According to advertising legend David Ogilvy, by the time you’ve written your headline you’ve spent 80 cents of your communications dollar.
It’s true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?
In our special live webinar, you’ll learn how to use the most important line in your message to:
- Grab attention
- Communicate your key idea
- Pull audiences into your message
What You'll Learn in Our Webinar
You’ll discover how to write irresistible headlines, including how to:
- Get inspired by headline formulas from The New York Times, the creator of the world’s best online headlines, from Silver Anvil Award winners and others.
- Avoid getting your headline cut off. Find out how long your mobile headline should be. And learn to write headlines that humans — and AI-powered search engines — will love.
- Get the word out to the 81% of “readers” who skim news online (Harris Interactive) with successful headlines.
Register now to save your seat!
“Since I attended Ann’s PR writing class, every press release I’ve written has been picked up by the media. That’s what I call ROI!”
- Stephanie Sobotik, Sr. Manager, Global Marketing Communications at Freescale Semiconductor
“Ann has shaken up my perceptions about what PR writing should look like.”
- Deb Stenberg, Communications Director, Federal Way Public Schools
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