Major news outlets are increasingly experiencing significant declines in organic search traffic.
With this, PR pros now face a new challenge: press releases and earned media placements are being consumed, just not in ways traditional metrics can capture.
The scoreboard is changing beneath our feet, and communicators now need to adapt how to measure impact.
👉 Learn more about AI citations, the new language of influence
Read the full article from Notified CRO Dan Lotzof at Forbes.com
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