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by The Notified Team on Jan 22, 2026, 7:40:48 PM
Major news outlets are increasingly experiencing significant declines in organic search traffic.
With this, PR pros now face a new challenge: press releases and earned media placements are being consumed, just not in ways traditional metrics can capture.
The scoreboard is changing beneath our feet, and communicators now need to adapt how to measure impact.
👉 Learn more about AI citations, the new language of influence
Read the full article from Notified CRO Dan Lotzof at Forbes.com
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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