[New White Paper] How To Fight Fake Press Releases

Fake press releases are a growing threat to companies everywhere. And with the speed at which news spreads, it's more important than ever to be prepared.

To help you create a multi-layered approach to improve trust, we’ve created a new white paper featuring insights from industry leaders - Fighting Fake Press Releases: Practical Lessons from Real Case Studies.  

This guide will equip you with the latest best practices to help you identify, prevent and respond to misinformation. 

What's Inside?

We dive deep into the issue of fake press releases, using recent examples to highlight the devastating effects of misinformation – and what these organizations could have done to prevent it. 

Featured Case Studies

Apex Capital

The $43 billion hoax that caused major confusion in the financial sector, eventually leading to media withdrawals and public distrust. 

Kroger

A fake announcement about Kroger accepting Bitcoin Cash, which led to a temporary spike in cryptocurrency prices before the truth came out. 

Irish Farmers’ Association (IFA)

This fake release claimed the IFA president had resigned, showing how misinformation can impact the political landscape. 

Adidas

A fake fashion launch and leadership announcement left Adidas navigating reputation management. 

Get Insights From Industry Experts

Our white paper features commentary from both agency and in-house leaders as well as seasoned journalists, including: 

• Adam Christensen - Chief Marketing Officer at Notified 

• Michael Fox - Chief Client Officer at ICR 

• Jenny Gardynski - Director of Communications at G2 

• Marty Guerrero - Former Producer at CBS, CNN 

• Greg Mills - Retired Journalist 

• Greg Mondshein - President of SourceCode Communications 

• Sue Poremba - Cybersecurity and Technology Writer 

Read Our White Paper Today

Fake press releases are no longer a rare occurrence - they’re a real and present danger to any organization, from multinational corporations to small businesses. And it’s essential to be prepared. 

Our white paper provides you with the knowledge you need to protect your organization against the growing threat of misinformation. 

Don’t wait for a crisis to hit - be proactive and learn how to safeguard your communications, protect your brand and build stronger trust with stakeholders. 

Click here to access the white paper now!