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by The Notified Team on Dec 9, 2025 5:48:59 PM
“When we first engaged with Notified, we didn’t expect anything more than competitive pricing. Instead, we found a partner - someone who engages with our teams, offers creative recommendations and helps us deliver exceptional value to our clients.”
Katelyn Holbrook
Chief Client Officer, V2 Communications
About V2 Communications
V2 Communications is a Boston-based integrated communications firm with a team of 43 professionals working across the east coast.
The firm works exclusively with technology companies focused on AI innovation, B2B, healthcare and climate sectors, and both fast-growing startups and established global brands.
The Challenge: Transactional, Cost-Driven PR Distribution
For more than 15 years, V2 has worked with several newswire partners in largely transactional relationships that were inconsistent in service.
The challenges included:
- Little strategic input, mostly volume-based services
- Customer service challenges and nickel-and-dime edits
- No insights and inconsistent partnership - just distribution and reports
To uphold its reputation as a trusted advisor, V2 needed a solution that offered better value, strong support and proactive collaboration.
Enter: GlobeNewswire by Notified.
“It had become a line item: cost in, report out. While requests and issues were addressed as they rose, the relationship lacked true collaboration or advisory value – insight into what was working, which distribution made sense and how to best optimize releases.”
Katelyn Holbrook
Chief Client Officer, V2 Communications
The Goals
V2 wanted a newswire partner that could:
- Provide greater reach and improved SEO and AI search visibility for client announcements
- Deliver insightful reporting that clients actually used
- Reduce friction and costs associated with distribution
- Serve as a strategic extension of the V2 team
The Results: How We Became V2's Strategic Partner
V2’s move to our platform transformed their PR workflow. Key results included:
- Competitive Pricing with Strategic Insight — Better cost, but with data, guidance and true collaboration.
- Responsive, Relationship-Driven Support — Our expert team offered creative recommendations and attended client events, exemplifying the partnership.
- Enhanced Reporting and AI insights — With the addition of Profound’s leading AI visibility technology into GlobeNewswire Analytics, V2 can now deliver richer insights to clients, better proving ROI and campaign results.
- Fast, Supportive Customer Service — Our 24/7 editorial team works closely with V2 to ensure each release delivers maximum value, advising on distribution strategy, tagging and summaries and effective use of multimedia.
“Notified doesn’t just process press releases - they show up. They walk the walk, and that's rare.”
Katelyn Holbrook
Chief Client Officer, V2 Communications
Why V2 Recommends Notified
For V2 Communications, having a reliable distribution partner means more than just sending news - it means delivering results clients can trust.
With GlobeNewswire by Notified, V2 can:
- Reach the right audience at the right time
- Prove impact with clear, real-time data – including AI search and answer engines
- Strengthen client relationships by consistently exceeding expectations
“If you're looking for a newswire that steps outside the status quo - where you’re not just another transaction - Notified is it. This is the kind of partner who helps you drive value and grow.”
Katelyn Holbrook
Chief Client Officer, V2 Communications
➡️ Learn more about our PR solutions.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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