How To Turn Your Press Release Into a Traffic-Generating Asset

Press release readers can be highly motivated to act, especially if you make it easy to find the information they're looking for. 

In this blog, we share three easy ways you can drive and measure traffic from your release to improve awareness and help grow your business. 

Let’s get started!

Add Links to Supporting Materials

Adding links to supporting materials, such as product pages, blog posts or documents, helps readers explore more about your news.  

Imagine your press release briefly mentions a new product feature—by linking directly to a product page or a blog post that explains this feature in detail, you allow readers who are interested to learn more. 

This approach keeps readers engaged and provides them with a richer, more comprehensive understanding of your news. Plus, linking to supporting resources increases the chances that readers will stay within your ecosystem longer, ultimately strengthening their connection to your brand. 

For example: In this GlobeNewswire by Notified release, Kandji has included helpful links to device management information, customer stories and blog posts. These links give readers easy access to more in-depth resources and help drive traffic to Kandji’s digital presence. 

Add Links to Conversion Channels

Including links to conversion channels—like sign-up forms or demo request landing pages—makes it easy for readers to take immediate action. While it’s good to provide links to educational materials, adding links that allow readers to quickly make a purchase, sign up for a newsletter or request a demo can help turn interest into direct results. 

These links guide readers from simply learning about your announcement to actively engaging with your brand, which can lead to revenue generation. So, think of conversion links as a bridge from awareness to action. 

Pro tip: Use clear calls to action, like "Learn More" or "Get Started," to encourage readers to click on your links. These links help transform press release readers into potential customers by guiding them directly to conversion points.