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by The Notified Team on Dec 16, 2025 3:19:32 PM
“We’re always looking for creative ways to leverage our content, especially considering how AI has changed search. Expanding our owned media channels enables us to amplify our stories, reaching new audiences and driving more qualified traffic to our brand.”
Kimberly Manning
VP of Marketing, Kochava
About Kochava
Founded in 2011, Kochava began as a mobile measurement partner, helping brands track and measure the effectiveness of mobile advertising. Over time, the company has grown into a true omnichannel measurement platform, helping global customers optimize their marketing across mobile, web, CTV and beyond.
Kochava’s marketing efforts are led by Kimberly Manning who oversees content, websites, public relations, webinars, social and events. Having been with Kochava since its founding, she’s deeply involved in shaping how the company tells its story and reaches new audiences.
Goals: Making Every Piece of Content Discoverable and Measurable
Kochava set several key goals for its storytelling and distribution strategy:
- Increase the visibility of owned content such as blogs, announcements and partner stories – beyond just email and social channels.
- Ensure every piece of news (not just major press releases) has an opportunity to perform, reaching key audiences.
- Demonstrate clear ROI and engagement metrics for content distribution, not just brand mentions.
- Work with partners aligned with a focus on innovation, especially around AI visibility and zero-click discovery.
The Challenge: Balancing Newsworthiness and Distribution Value
Though Kochava had used press releases services in the past, the team increasingly questioned whether each announcement warranted newswire distribution.
“There’s always the question ‘is this newsworthy? Is it worth a press release?’ We have to make decisions about budget and placement and sometimes the news hook isn’t strong enough for the full wire treatment,” said Manning.
As a result, some stories were left underleveraged, especially when internal competition for paid placement budgets came into play. The team needed a cost-effective and flexible way to distribute content that didn’t fit the traditional press release mold.
The Solution: GlobeNewswire by Notified
By partnering with us, Kochava reimagined how their content could reach audiences not only through traditional press releases, but also through smarter, AI-optimized content distribution through a newswire.
And with AI overwhelmingly citing GlobeNewswire releases compared to other wire services, this helped Kochava gain extra visibility with its content.
Key elements of the strategy:
- Flexible formats: Ability to distribute blog-style and multimedia-rich content beyond standard press releases.
- Unlimited word count and links: Allowed deeper storytelling, stronger engagement and better SEO.
- Editorial partnership: Kochava received strategic advice, editorial training and hands-on support from our team.
- AI innovation: GlobeNewswire’s exclusive AI tools – including release tags and release summaries – and our partnership with Profound reinforced both companies’ focus on increasing visibility across AI search and answer engines.
The Results: Smarter Distribution, Measurable Impact
After repurposing blog post content for wire distribution, the outcome was strong and backed by data:
- Cost-per-click (CPC): $8.75
- Traffic: Drove visits to six different web pages via embedded links.
- Engagement: Generated three clear user actions aligned with Kochava’s goals.
“We came from a more expensive wire and were already pleased with the value for price we’re getting at Notified,” said Manning. “But the fact that we can utilize every press release was a total win-win.”
Why This Matters: Rethinking PR for the AI and Zero-Click Era
For Kochava, this isn’t just about publishing more - it’s about publishing smarter. They shifted their mindset from “Is this big enough for a press release?” to “How can we maximize value from every piece of content?”
“The wire is a traditional channel, but it works very well in the new world of zero click,” Manning noted. “So being able to find ways to maximize that is a game-changer.”
By evolving their distribution strategy, Kochava achieved:
- Greater visibility for non-traditional announcements
- Stronger analytics and engagement reporting
- A modern, AI-aligned content strategy designed for how people now search and consume information
The Takeaway: A Modern Model for AI-Driven Brand Visibility
Kochava is now exploring even deeper use of the newswire and AI-informed features - not just in how content is created, but how it’s discovered and measured.
Every blog, announcement and thought-leadership piece is treated as a performance opportunity, not just an editorial calendar item.
By combining data-driven storytelling, multimedia content and AI-optimized distribution, Kochava has created a blueprint for the future of PR and brand visibility.
Make Your Next Press Release AI-Discoverable
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About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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