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How Integrated Communications Agency 4media group Delivers Greater Client ROI

[Listen] 4media group Case Study
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“We aim to be a true partner to our clients, and we appreciate partners who do the same for us. Notified is just that. The team is always looking out for us, and that is a true differentiator that makes Notified unique.”

Jaimee Davis - 4media group
Jaimee Davis

Director of Marketing, 4media group

4media group - Notified case study


About 4media group

4media group is a full-service agency delivering integrated communications across public relations and broadcast PR, digital marketing, content creation and distribution, market research and PR surveys.

With a global footprint and U.S. teams from LA to NYC, the agency supports clients ranging from early-stage startups to established multinationals.

Their focus? Delivering news stories that get results, no matter what the industry or audience.

Goals

  • Improve campaign planning and media strategy with smart data

  • Provide measurable insights into press release distribution performance

  • Increase visibility of client multimedia content

Supporting Better Storytelling Through Smarter Press Release Distribution

4media group’s clients are increasingly looking for creative, data-driven ways to make their news stand out.

With many of them producing video content in-house or with 4media’s production team, the agency needed a newswire partner that could not only distribute press releases but also showcase rich media content with high visibility.

The solution: GlobeNewswire by Notified.

A key need is to prove the value of video and multimedia content by reporting on performance metrics. Our platform allows the agency to see direct engagement like views and clicks − insights that help refine future content and media strategy.

 “For us, it’s important to highlight the amazing video work being done, whether by our team or our clients. With Notified, we can show the value of amplifying that content.” 

Jaimee Davis - 4media group
Jaimee Davis

Director of Marketing & Communications, 4media group


How We Help 4media group Exceed Their Clients' Expectations

1. Providing Flexible Multimedia Tools That Boost Visibility

Every press release sent through our platform can include interactive elements like media snippets and social media links.

These features allow 4media group to package stories in a more engaging format, boosting visibility across media channels.

“We always prefer to include multimedia in our releases. It helps our content stand out, and with Notified, the experience is seamless.”

Jaimee Davis - 4media group
Jaimee Davis

Director of Marketing, 4media group


2. Sharing Real-Time Reports with Clients

The team uses GlobeNewswire’s analytics to seamlessly report on how well press releases are performing − something clients truly value.

Being able to see engagement data like video views and link clicks allows 4media group to demonstrate ROI on distribution spend.

3. Offering Trusted Editorial Support

With a 24/7 editorial team behind the platform, 4media group is confident their content is being reviewed and distributed with care.

They’ve even leaned on our team’s feedback to help improve the clarity and quality of their clients’ news stories.

 “The editorial team is fantastic, easy to work with and always fast. It’s a huge value-add for us.”

Jaimee Davis - 4 media group
Jaimee Davis

Director of Marketing, 4media group


4. Creating a True Partnership in Every Sense

More than just a vendor, we have become an extension of the 4media team.

Whether it’s new product training for their copywriters or proactive support from account managers, the experience has been collaborative from day one.

“Notified isn’t just a service; we see them as a true part of our team. They look out for us and help us stay ahead of what’s next.” 

Jaimee Davis - 4media group
Jaimee Davis

Director of Marketing, 4media group


Key PR Results

  • Higher Multimedia Engagement Videos, images and media snippets drive stronger interaction and visibility across client campaigns.

  • Robust Analytics – 4media has been able to build comprehensive reporting to help client understand their reach, engagement and value through Notified robust analytics tools.

  • Simplified Release Workflow – Built-in editorial tools and support make it easier for 4media to format, approve and publish content quickly.

  •  Smarter Distribution Strategy – Strategic reach through global circuits and AI search indexing enhance discoverability and elevate client results. 

 “Allowing AI to index press releases is a game changer! Notified gives our clients better reach, especially in search. That’s why we recommend them first every time.” 

Jaimee Davis - 4media group
Jaimee Davis

Director of Marketing, 4media group

 

➡️ Learn more about our PR solutions.  



About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ) 

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