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by The Notified Team on Feb 10, 2026 3:14:46 PM
“Notified is actually human. It’s not just a platform, it’s a partnership — and I never felt that way when I’ve used other PR tools in the past.”
Katherine Machado O'Hara
Founder, The Oxígeno Project
About TOP (The Oxígeno Project)
TOP – The Oxígeno Project (formerly The O’Hara Project) is a boutique marketing, PR and ideation firm based in Morristown, New Jersey. With a core team of five that scales by project, TOP serves B2B and B2C brands, product launches and nonprofits and brings deep expertise in U.S. Hispanic marketing to help clients authentically reach second- and third-generation audiences.
The Challenge
As a lean agency, TOP faced constant pressure of competing with much larger firms. Every email, every pitch and every press release on behalf of clients must count.
Unfortunately, media outreach was often slowed or derailed by outdated journalist contacts that bounced back, wasting precious time and energy.
As journalists frequently move between outlets or change beats, staying on top of these changes was almost impossible without a reliable database. For a small team juggling multiple clients, this challenge was magnified: manual list updates and scattered tools created inefficiencies and the risk of missed opportunities loomed large.
TOP also needed a solution that didn’t just automate tasks but provided real support. The agency required guidance and a partner who understood the nuances of media outreach – someone who could help them act quickly, accurately and confidently.
The Solution
To achieve its client goals, TOP chose our integrated PR platform that connects a media database with press release distribution and monitoring, easily accessed with one login and backed by 24/7 support.
What made the difference was not just the platform, but the partnership with our team, who provided guidance and strategic advice every step of the way.
Here’s a snapshot of how we helped:
- Media Contacts Database: Our accurate, up-to-date journalist contacts allowed TOP to create smaller, highly targeted lists. The result was 80% fewer bounce backs, giving the team confidence that messages were reaching the right inboxes. Our experts guided the selection and curation of these lists, ensuring that outreach matched each client’s needs.
- GlobeNewswire Press Release Distribution: We enabled efficient, large-scale distribution while helping TOP target the audiences that mattered most. Our team advised on distribution strategy, helping the agency maximize reach and engagement.
- Media Monitoring: Built-in dashboards and support from our Insights & Analytics team provided clear visibility into media pickup and campaign performance, helping TOP track success and continuously refine future campaigns.
- Human Support and Partnership: Beyond the technology, our team acted as a true extension of TOP’s agency providing guidance, troubleshooting and strategic advice, allowing a small team to execute campaigns with the confidence and scale of a larger agency.
“I’d rather have less contacts to send to when I know they are high quality, and my information is actually arriving at its destination,” O’Hara said.
The Results
Working with us, TOP strengthened its ability to deliver value to clients.
Highlights included:
- National media hits: Coverage in top-tier outlets including Associated Press and The Wall Street Journal.
- More efficient workflows: Using our media contacts database + GlobeNewswire + media monitoring together to deliver efficient, end-to-end campaigns.
- Increased client trust: The ability to reliably reach journalists and track impact has elevated TOP’s reputation with its clients.
“When you do get a response, it’s high-quality coverage. In the last three months alone, we’ve seen hits from the Associated Press and Wall Street Journal - initiated through contacts found on Notified’s platform. The database is accurate and rich with quality,” she said.
Ultimately, for TOP the difference isn’t just the tools —it’s the relationship.
“Notified understood that boutique firms like mine matter. The prices are fair, the support is personal and the platform is built to help us compete and win.”
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About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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