Share this
by The Notified Team on Dec 22, 2025 1:53:40 PM
To help you stay ahead in the Answer Engine Economy, we brought together industry vets, leading technology experts and top editors to break down what’s working right now.
Each session was packed with practical tips, real-world examples and ideas you can take straight into your day-to-day work.Whether you wanted to level up your pitching or make sense of how AI is reshaping brand visibility, here’s our roundup of the top public relations sessions from 2025 - with links to watch on demand.
1. Maximizing Visibility: The New Role of Press Releases in AI Search
As AI changes how people search, this session showed why press releases matter more than ever.
Our speakers walked us through how clear structure, strong facts and good metadata help your news show up in tools like ChatGPT and Gemini - not just as background noise, but as a trusted source.
They showed how a well-written release isn’t just news for journalists, but a signal that AI and search engines can reliably reference.
2. Will Your Brand Survive AI Search?
In this session, we looked at how AI search is changing the way people discover brands. With billions of instant answers being generated every day, only content that’s built for “answer engines” actually gets seen.
The speakers broke down what Answer Engine Optimization (AEO) means and explained why press releases, earned media and credible content play such a big role in helping your brand show up in AI results.
A great session for anyone who wants to stay visible and trusted as search keeps evolving.
3. Beyond the Blast: How To Pitch With Purpose
This session reminded us that pitching isn’t about one-off blasts - it’s about building trust.
The panel walked through how to research journalists, tailor outreach and share value that actually matters to the reporter.
The discussion focused on working smarter - creating thoughtful, purposeful outreach that stands out in a crowded inbox and leads to stronger, long-term media connections.
4. From Release To Reach: AI Strategies To Multiply PR Success
In this session, our speakers showed how AI is transforming public relations - helping teams work faster, smarter and reach farther. They covered how AI can help with deep research, smarter planning, optimizing press releases for AI search engines and tracking performance across channels.
The session was packed with actionable tips to help you boost visibility, amplify reach and get more value from every release.
5. The PR-IR Relationship: Rewards and Risks
This session with PRWeek broke down what really happens when PR and IR teams work in sync. The discussion showed how regular communication, shared planning and aligned messaging can prevent confusion, build trust and strengthen how companies show up to every audience.
It was a practical look at why these teams need each other and how working together leads to clearer, more confident storytelling.
6. How To Master Media Relations: Targeting, Tailoring, Timing
In this session, our speakers broke down what smart pitching really looks like today - from knowing which reporters to target to shaping outreach that feels genuinely relevant.
They also talked about timing, newsroom pressure and how to make your pitch easy to act on. It was a practical look at how to pitch with more focus, more context and better results.
7. Expanding Media Reach: Aligning Your Story To the Newsroom
In this session, our panel - including journalists and PR pros - showed how to shape stories that match what newsrooms are looking for today. They discussed timing, angles, data use and newsroom-ready writing.
The takeaway: when you build your pitch with newsroom needs in mind, your chances of media pickup go way up.
8. Pitch Perfect: AI and the Future of PR
In this session, we looked at how AI is changing the everyday work of PR - from pitching and content ideas to outreach and measurement.
The speakers showed how teams can use AI to save time, move faster and uncover new media opportunities, while still keeping the human touch. It was a practical look at how AI can help personalize outreach, sharpen messages and support better storytelling.
A Year of Learning, Experimenting and Moving Forward Together
2025 was a year of change - in newsrooms, in search and in the tools we use every day.
But one thing stayed the same: great PR still depends on clarity, trust and smart storytelling.
More webinars are on the way in 2026 - make sure you subscribe to our blog so you don't miss what's next!
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
AI Visibility Is Earned: How Communicators Can Win in the Answer Engine Economy
How IR Teams Can Make Earnings Prep Easier and More Efficient
Michelle Garrett on Media Relations, Building Trust and Delivering PR Impact in the Age of AI