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by The Notified Team on Oct 8, 2025 5:22:45 PM
“We’ve used different press release distribution services, but we’ve really found our solution with Notified. It’s important that we have a system we can depend on and know that our releases are reaching the right people at the right time.”
Clark Cogbill
Director of Marketing & Communications, Arkansas Department of Commerce
About Arkansas Department of Commerce
The Arkansas Economic Development Commission (AEDC), part of the Department of Commerce, helps drive economic growth by supporting business development, community investment, international trade and workforce training.
From Fortune 500 companies to startups, AEDC connects Arkansas’ strengths to global opportunities while promoting expansion, new jobs and economic milestones that shape the state’s future.
Goals
- Increase out-of-state and national pickup for major announcements
- Create a single, consistent PR workflow across multiple divisions
- Improve targeting and reach with verified journalist contacts
- Measure impact with clear, actionable reporting
Supporting Better Storytelling Through Press Release Distribution
Before working with us, AEDC’s press releases were sent through various systems in different formats, making it difficult to ensure consistent delivery and brand presentation.
They needed a dependable platform to standardize distribution, expand reach and deliver measurable results. The solution: GlobeNewswire by Notified.
1. From Email Blasts to Smarter Distribution
AEDC once relied on email blasts for outreach. But with our GlobeNewswire press release distribution, their first release - timed to an international air show – delivered greater reach than ever before:
- 7,852 total views
- 678 click-throughs
- 152 media mentions across state, national and international outlets
This measurable ROI showed the team they could amplify their voice with the right partner.
“The media coverage roundup following that first release using GlobeNewswire was much more extensive that any press release we’ve sent in recent years, including out-of-state and international. It showed us we could get louder and reach a wider audience.”
Clark Cogbill
Director of Marketing & Communications, Arkansas Department of Commerce
2. Reaching the Right Audiences with a Media Database
Seamlessly paired with GlobeNewswire in the Notified PR Platform, our media contacts database makes it easy for AEDC to build targeted lists of journalists covering economic development – with just one login.
The highlights:
- Essential for targeting - Every announcement reaches the right audience.
- Intuitive and reliable - No wasted time or guesswork.
- Competitive advantage - On average, releases get 30% more unique views than Business Wire-distributed releases.
“The media contacts database has been essential - being able to look up reporters and ensure we have the proper contacts lets us reach the audiences we’re targeting.”
Tyler Hale
Communications Officer, Arkansas Department of Commerce
3. Editorial Expertise That Keeps News Moving
Our 24/7 editorial team helps AEDC polish and distribute releases even under tight deadlines or challenging conditions.
“Our team works across the state of Arkansas on announcements, often under tight deadlines to get press releases out. Nothing has ever prevented a release with Notified.”
Tyler Hale
Communications Officer, Arkansas Department of Commerce
4. Building a Scalable PR Partnership
As AEDC shifted into a shared-services communications model, consistency and scalability became critical. Partnering with our team, AEDC was able to establish a unified workflow and trusted partner.
“Our account manager is always available to make sure we’re making the most of the system - she’s taken us from the ground floor to proficient users.”
Tyler Hale
Communications Officer, Arkansas Department of Commerce
Key PR Results
- Immediate Reach and Engagement: First GlobeNewswire release delivered 7,852 views, 678 clicks and 152 mentions, including out-of-state pickup.
- Unified PR Operations: One platform and a consistent, professional workflow across commerce divisions.
- Better Targeting: Our verified media database ensured AEDC reached the right journalists for each announcement.
- Confident Execution: Our editorial support and dependable delivery made last-minute updates and tight timelines manageable.
What's Next?
With this success, AEDC is expanding from regional to national distribution for select announcements - using Notified as its standard PR platform across the Department of Commerce.
The team also plans to test our new features such as Personalized Pitch and Smart Search to continue scaling their outreach.
For a group that once didn’t see the need for press releases, AEDC has quickly become a believer in the power of structured, data-driven storytelling.
➡️ Learn more about our PR solutions.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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