How to Plan a Virtual Event: Drive Results Using On Demand

Learn how to drive results following your virtual event using an on-demand strategy.

Peter Kidd

December 02, 2021

At the conclusion of your live virtual event, many event planners say most of the work is done.

The savvy event planners, however, realize the power and potential of the on-demand period. It’s an opportunity to keep your audience engaged and increase business.

Keep reading and learn how to drive results following your virtual event using an on-demand strategy.
 

Why It’s Important to Think Beyond the Live Day

It’s important to shift the paradigm of live virtual events from a “one and done” mentality to a jumping off point for future content.

We pour incredible time and energy into planning virtual events and driving registration. In the days before the event, the only question asked is, “How many registrants?”

Post-event, the follow-up query is always, “How many people attended?”

But the true value of virtual events isn’t just in registration and attendance – it’s in the content of the event itself.
 

How to Conduct Post-Event Follow Up

After the live virtual event, it’s important to leverage the on-demand period to engage registrants who couldn’t attend live and stay engaged with people who attended the live event.

Don’t just send the virtual event link in one email, post it on your website and call it a day. Take a strategic approach and pull as much content as possible from it. 
 

  • Create Email Campaigns – Deploy email campaigns to remind people of the on-demand access. Invite them into the environment to view presentations on-demand.
     

  • Repurpose Content or Follow-Up on Presentations – Identify the most popular sessions and re-run them live or have a secondary presentation that addresses the questions that couldn’t be answered in the prior presentation.
     
    • ​​​​Pro Tip: You should also have a look on social media and at your chat history. Attendees will tend to pick out great points and post them or comment on them during the live event. This provides a great guide in terms of the best takeaways your speakers offered up during the presentation.
       
  • Generate New Content Assets From Your Virtual Event Content – This includes: snackable videos, blog articles, infographics, webinar series and podcasts.
     

  • Create or Add New Content Into the Virtual Environment – Inform participants via email blasts and social media.
     

Depending on the scope and length of your virtual event, the depth of follow-up created can be immense.

Take Ambassador’s Word-of-Mouth Summit for example—multiday virtual events like this can create meaningful, additional on-demand content for the next 18-24 months!

There’s no question that getting to the live day for your event requires a lot of time and input. Make the most of that effort by leveraging the amazing content you create in the weeks and months afterward.
 

How to Use Analytics and Feedback to Your Advantage

In addition, review your analytics to learn how viewers engaged with your event, sponsors, fellow attendees and webcasts.

Invite users to take an online survey to share their input about the event. Ask them to rate each session with a numeric rating and invite comments, too. Apply the session feedback when creating your next virtual event.

Follow-up with attendees who had heavy participation, earned badges or won prizes. Send a thank you to attendees via email or social media.

Finally, don’t forget to send a “sorry we missed you” email to registrants that weren’t able to attend to catch the on-demand version.
 

Get a Demo of Our End-to-End Event Platform

Whether you’re hosting virtual or hybrid events to reach customers, employees, investors, or partners, Notified is here to help bring your vision to life.

We host over 100,000 webcasts and virtual events annually on behalf of thousands of customers around the world while providing dedicated support with a focus on data.

All virtual events include:
 

  • Dedicated project manager
  • Interactive environments with live & on-demand programming
  • Flexible branding and personalization options
  • Accessibility – anytime, anywhere, and from any device
  • Robust analytics and reporting
     

And, from strategy and planning to implementation and delivery, our consulting services team supports you every step of the way.

Contact us today to set up a free demo and learn more about our consulting services.

Author Name
Peter Kidd