PR in a Pandemic: The Impact of COVID-19 on the News

The media landscape has been forever altered by the pandemic. In this on-demand webinar with The Canadian Press, learn how newsmakers and image shapers can succeed in the year to come.

October 11, 2021

The media landscape has been forever altered by the global pandemic. Public relations activities have increased in complexity to stay ahead of the 24/7 news cycle, manage brand reputation and communicate in a transparent, socially responsible way. 

In this exclusive on-demand webinar with The Canadian Press, learn how newsmakers and image shapers can succeed in the year to come.

Our panel addresses how to tackle these challenging times with the following methods: 

  • Creating impactful messaging during a dominated news cycle - how can your news breakthrough? 
  • Leaning into technology - how can you tell impactful stories and build strong relationships virtually? 
  • Listening to online conversations - why PR professionals need to use data and insights to monitor trends and identify and understand audience behavior. 
  • Staying agile - how to be successful despite budget cuts and smaller teams.
     

To learn more, watch the on-demand webinar.