The media landscape has been forever altered by the global pandemic. Public relations activities have increased in complexity to stay ahead of the 24/7 news cycle, manage brand reputation and communicate in a transparent, socially responsible way.
Our panel addresses how to tackle these challenging times with the following methods:
- Creating impactful messaging during a dominated news cycle - how can your news breakthrough?
- Leaning into technology - how can you tell impactful stories and build strong relationships virtually?
- Listening to online conversations - why PR professionals need to use data and insights to monitor trends and identify and understand audience behavior.
- Staying agile - how to be successful despite budget cuts and smaller teams.
To learn more, watch the on-demand webinar.