Each event planner and marketer has different goals when it comes to hosting events or sponsoring ones - from lead and pipeline generation to driving community engagement and connections.
Regardless of how ROI is measured, the only way to determine if those goals are reached is through data!
In this on-demand webinar, industry experts will provide tips on how to use data to maximize sponsorship ROI from the perspective of event planners and event sponsors.
Event planners will learn what event data or insights to leverage to prove event ROI to sponsors. Event sponsors will take away questions to ask event planners and understand how to choose the right sponsorship package.
From both perspectives, this webinar will provide an understanding of how to extend the value of sponsorships beyond the live days of the event.