Webcasts
How to Effectively Use Press Releases in 2023
The demise of the press release has been greatly exaggerated. From nonprofits and agencies to IPOs and the world’s most recognizable brands, public re...
Public Relations
Article
Purpose in Practice: PR’s Growing Priority
Public relations pros are spending more time than ever integrating Environmental, Social and Governance (ESG) and Diversity, Equity and Inclusion (DEI...
eBooks
Purpose in Practice: PR's Growing Priority
Nearly 78% of PR pros have increased the amount of time they spend on DEI, ESG and purpose matters compared to two years ago. It's critically importan...
Article
How DEI, ESG and Purpose Will Impact 2023 PR Planning
In a recent Notified/PRWeek survey of in-house and agency public relations and communications leaders, 78% of respondents said they work on matters re...
Article
How To Tell Your ESG Story Using Press Releases
As Environmental, Social and Governance (ESG) matters continue to play a growing role in the responsibilities of many public relations and communicati...
Article
5 Essential Crisis Communications Best Practices
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin As we well know, most often a crisis cannot be anticipated. However, effect...
Article
6 Tips to Improve Your Press Release Emails
As part of your public relations efforts, you may wonder how to share your company news (your press release) with journalists in the hopes of earning ...
Article
How Navient Uses the Notified PR Cloud
“Working with Notified has helped us simplify our processes and keep everything in one place." -Paul Hartwick, VP of Corporate Communications at Na...
Article
How the Key Message Triangle Can Help You Communicate Purpose
I recently learned about the key message triangle from Pat Heffernan, and it got me thinking about how this framework could be used as a foundation fo...
Webcasts
How DEI, ESG and Purpose Will Impact 2023 PR Planning
In a recent Notified/PRWeek survey of in-house and agency PR/comms leaders, 78% of respondents said they work on matters related to DEI, ESG and purpo...
Article
5 Examples of Effective Press Releases (And Why They Work)
Press release distribution continues to be a cornerstone of an effective public relations program. For many companies, issuing press releases is so...
Webcasts
[Demo] Notified PR Platform
So much is changing for PR pros - more challenges, more responsibilities and more reliance from the C-suite. To keep up with day-to-day tasks, isn’...
Article
How to Send Press Releases to Journalists: A Short Guide
The press release is a valuable part of the public relations toolbox. Press release distribution helps companies get the word out about their latest n...
Article
Reach Key Influencers With Enriched Email in the Notified PR Platform
We’ve added another new feature to the Notified PR Platform! Introducing: Enriched Email. Enriched Email lets you create engaging emails using flex...
Case Study
Navient Case Study
About Navient Navient is a leading provider of education loan management and business processing solutions for education, healthcare, and...
Article
Showcase Earned Media Coverage With Custom Newsletters
One of the newest features available in the Notified PR Platform is Custom Newsletters! You can now share your media coverage and content in customiza...
eBooks
PR Redefined: Public Relations in 2022
In 2022, being a PR pro means more responsibilities, more expectations, more respect and more reliance from the C-suite. Our new eBook highlights this...
Article
PR Redefined: Public Relations in 2022
Being a public relations professional in 2022 means more day-to-day demands than ever before. From Environmental, Social and Governance (ESG) communic...
Webcasts
Common PR Metrics You Need to Break Up With
How to understand the impact of your PR communications. In this special session, we’ll provide meaningful insight on how you can better measure the ...
Webcasts
Benchmarks, KPIs, & Reporting Dashboards
How to set yourself up for PR success. In this session, you’ll learn why benchmarks are so important, how to build PR dashboards that present relevan...
Article
How Diversity, Equity and Inclusion Impacts Journalism and Public Relations
Telling stories that are diverse and inclusive requires critical analysis of information from various perspectives and voices. On April 28, we host...
Webcasts
How Diversity, Equity and Inclusion Impacts Journalism and Public Relations
Telling stories that are diverse and inclusive requires critical analysis of information from various perspectives and voices. .CTAbox { -webkit-box...
Article
How a Media Contacts Database Can Improve Media Relations
As part of your public relations efforts, reaching out to the media is often high on the list of priorities. Media coverage earned through outreach ha...
Article
What Communicating With Purpose Really Means
In today’s business landscape, effective companies not only offer valuable products and services, they also communicate the purpose of why they do wha...
Article
How To Drive Media Coverage Using a Newswire Service (And Beyond)
When it comes to press release distribution, issuing the release using a newswire service is one step some companies may choose to take. While pre...
Webcasts
How To Stake Your Place in the Redefined PR Landscape
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...
Article
How To Stake Your Place in the Redefined PR Landscape
Over the last two years, so much has changed when it comes to public relations and the role of the PR professional. The challenges. The responsibiliti...
Infographic
7 Ways to Transform Your Press Releases
Learn how you can transform your press releases to increase sales, attract more media attention and increase your brand’s share of voice.
Article
3 Tips To Be More Efficient With Media Monitoring
When you start your media monitoring journey, being overwhelmed with the amount of content available to you is understandable. With stakeholders i...
Article
2022 GRAMMYs Predictions Using the Notified PR Platform
The 64th GRAMMY Awards will be held in Las Vegas on April 3, 2022. Hosted by Trevor Noah, the event will return to a full in-person experience after a...
Webcasts
How To Navigate the Media Environment
On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public relatio...
Article
How To Navigate the Media Environment
On March 2, panelists from the Financial Post and Aurora Strategy Group came together to preview the news environment for 2022. For public relations p...
Article
3 Ways To Make the Most of Your PR Software
When you invest in public relations software, you also need to invest your time. Time to learn how to use it, time to set it up correctly, and time to...
Article
Send Press Releases Using GlobeNewswire’s Expanded Footprint
The past two years have been challenging, both professionally and personally, as we adapted to working with more flexibility and creativity. Despi...
Article
Are Press Releases Still Relevant?
Press releases are a tool that’s been in the public relations toolbox for years. They provide a way for companies to get the word out about their late...
Article
Press Release Analytics: How to Identify and Exclude Bot Traffic
Bots - the pandemic of the internet. According to the Bad Bot Report 2021 by Imperva, a leader in cyber security, 40% of internet traffic is not hu...
Article
Introducing TikTok Monitoring in the Notified PR Platform
We’re excited to announce that TikTok monitoring is now available in the Notified PR platform. This update to our social listening capabilities no...
Article
Introducing the 19th Canadian Press Stylebook
Every two years, The Canadian Press issues a revised edition of their stylebook, an essential guide for writing and editing for Canadian media and com...
Article
What’s Next for Public Relations in 2022?
2021 brought many changes, and for professional communicators a lot has shifted. For example, there is now: Growing interest and investment i...
Article
How PR Pros Can Showcase Media Coverage to the C-Suite
Have you ever garnered an earned media placement for your business in a leading publication—maybe even with a spokesperson quoted—and when you shared ...
Article
The Importance of PR Benchmarks: Planning Your 2022 Strategy
In business, benchmarks establish a starting point and map a path of continued progression. By establishing benchmarks, you gain perspective on what’s...
eBooks
How To Be More Strategic With Your Press Releases
Press releases are often treated tactically, without much consideration for how they can make a measurable impact in supporting your company's busines...
eBooks
The Evolving PR & Marketing Partnership
The relationship between public relations and marketing is ever-changing.
eBooks
How To Quantify Your PR Impact
Learn how to quantify your PR impact, including: The milestones of the data-driven PR transformation Which tech tools you’ll need to ensure su...
eBooks
AI and PR: Growing Optimism and Opportunity
Our survey with PRWeek reveals a growing level of interest and comfort with AI. In this report, you’ll see that more than half of PR professionals are...
Feature Sheets
GlobeNewswire Analytics Feature Sheet
Understand how your press releases impact your business and brand. Instantly connect to the data you need to help measure the performance of your Glob...
Feature Sheets
Media Impact Widget Feature Sheet
Get an instant look at online pickup and earned media coverage resulting from your press releases. With GlobeNewswire distribution fully integrated in...
Feature Sheets
GlobeNewswire Feature Sheet
Share your news with media, investors and consumers around the world. Built for PR, IR, marketing and agency professionals, GlobeNewswire gives you a ...
Feature Sheets
Notified PR Platform Feature Sheet
The Notified PR platform powers your communications with social listening and media monitoring, a media contacts database, GlobeNewswire press release...
Feature Sheets
Media Snippets Feature Sheet
Media Snippets are interactive multimedia modules that can be seamlessly embedded into press releases, blogs, and web pages to help you provide an imm...
Feature Sheets
Coverage Books Feature Sheet
Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand. ...
Article
How To Be More Strategic With Your Press Releases
If you’re in public relations, investor relations, or marketing, there’s a good chance that press releases are part of your communications program. Th...
Article
[Webinar Recap] The New Age of PR Data: A Look Ahead to 2022
When it comes to public relations, being data-driven is about more than just collecting data. It's about knowing how to analyze it properly, how to su...
Article
3 Best Practices for Integrated Communications
Public relations roles are often listed as one of the most stressful jobs. After more than a year in a global pandemic, and societal unrest, it has on...
Article
Customizable Coverage Books in the Notified PR Platform
We’re excited to announce the addition of Coverage Books into the Notified PR platform. This addition provides clients with the capability to showcase...
Webcasts
The New Age of PR Data: A Look Ahead to 2022
When it comes to public relations, being data-driven is about more than just collecting data. It’s about knowing how to analyze it properly, surface w...
Webcasts
PR in a Pandemic: The Impact of COVID-19 on the News
The media landscape has been forever altered by the global pandemic. Public relations activities have increased in complexity to stay ahead of the 24/...
Article
How to Optimize a Press Release for SEO (Part 2)
In part one of our series, we explained why the press release remains an effective public relations tool. But as we discussed, simply issuing a press ...
Article
How to Optimize a Press Release for SEO (Part 1)
The press release remains an effective public relations tool to distribute news and start conversations. But simply issuing a release doesn’t mean you...
Article
Multimedia Press Releases: Engage Media and Consumers
Most newsrooms are confronted with thousands of press releases every day, making it impossible for each one to receive the time and attention it deser...
Article
Reporter Sound Off: Q&A with Alex Wilhelm
There’s no debate that Alex Wilhelm is busy as a senior editor covering start-ups, late-stage private companies, and the IPO market for TechCrunch. Th...
Article
Reporter Sound Off: Q&A with Eric Savitz
Over the last few months, the IPO landscape has heated back up for tech companies hoping to make their public debut. And with digital transformation a...
Article
Media Monitoring and IPOs: How Monitoring Can Help Counsel Companies and Executives
The transition to a public company presents an opportunity for public relations teams to provide strategic counsel. As such, media monitoring and soci...
Article
How to Create a Media Contact List (And Then Maintain It)
Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalis...
Article
Media Monitoring: 4 Ways to Profit From Your Competitors’ Strategy
“If you know the enemy and know yourself, you need not fear the results of a hundred battles.” – Sun Tzu. Smart companies know they can learn a ...
Article
How to Quantify Your PR Impact Through Media Monitoring
Notified president Ben Chodor said it best: “The public relations industry is under increasing pressure to innovate, evolve and better use data to pro...
Article
Product Demo: Meet the Notified PR Platform
The Notified PR platform helps you manage your entire public relations workflow in one place, without disconnected systems and logins. And now, you ca...
Article
Notified & GlobeNewswire: A Bigger, Better International Media Database
Ask almost anyone in public relations about a media contacts database, and they’ll quickly tell you it’s a must-have for researching media outlets, fi...
Article
Can Positive Online Sentiment Predict Movie Awards Gold?
At the 92nd Academy Awards, the world will tune in to see which films and actors take home gold statues for artistic and technical merit. But what...
Article
PR’s Biggest Challenges (And How to Overcome Them)
Public relations professionals have so many jobs today. Many of them are tough enough on their own, but even more so when considering overall workload...
Article
How the PR/Marketing Partnership Should Evolve
We partnered with PRWeek to host the first-ever PR and marketing “anti-debate.” In the spirit of election season, marketing and PR leaders from So...
Article
The Future of PR: Using Data to Make Informed Decisions
Over the past decade, big data has become one of the most significant realities in our modern world. Though it continues to evolve, big data is the dr...
Article
Notified Introduces Podcast Monitoring and Reporting
The Notified PR platform now includes podcast monitoring! Together with print, online news and social media, the Notified PR platform's listening, mea...
Article
Notified Shortlisted for 3 AMEC Awards
We are very proud to have been shortlisted for the AMEC Awards 2020 in three categories. AMEC Awards 2020 Our multi-market measurement and e...
Whitepaper
[eBook] How to Quantify Your PR Impact
Let’s be honest: The PR industry has been slow to adopt meaningful metrics. PR’s marketing counterparts are taking the lead when it comes to measureme...
Article
Google Core Update: How Press Releases Improve SEO
In December 2020, Google released the latest changes to its algorithm. The update, called the December Core Update, and unofficially coined the “Quali...
Article
Notified Wins at 2021 SABRE Awards
At the 2021 EMEA SABRE Awards, Notified brought home the honors for excellence in public relations measurement. We were honored to win the Diamond ...
Article
How to Get News Coverage in Today’s Landscape
It’s no secret that COVID-19 changed the world. 2020 was a year of constant adaptation, from learning to work at home to navigating an onslaught of ne...
Article
Enhanced Press Release Analytics in GlobeNewswire
Enhanced Press Release Analytics in GlobeNewswire The newest version of GlobeNewswire’s press release analytics brings a fresh design and more r...
Article
COVID-19’s Halo Effect on Pharmaceutical Reputation
In the past few years, the pharmaceutical industry has been experiencing unprecedented declines in corporate reputation, mainly because of some compan...
Article
The Canadian Press/GlobeNewswire Partnership
The relationship between newswires and press release distribution services plays a critical role in journalism and in sharing trusted news information...
Article
What Do Journalists Want in a Press Release?
What do journalists really think of your press release? Is your news unique, different and interesting? Is it helpful and insightful? Is it highly ...
Article
How to Measure Press Release ROI
Return on Investment (or ROI) is a critical measure of success in any line of work. Public relations is no exception to this rule. A widespread issue ...
Article
Free Press Release Templates
A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many...