Webcasting FAQ: Your Common Questions Answered

Read on to learn the answers to common webcasting questions.

Trilby Lawless

April 10, 2023

What Is a Webcast?

A webcast is a broadcast over the internet. The presentations can be done live or on demand through streaming technology, with one or multiple presenters and media types.

What Is a Webinar?

A webinar is a seminar presented using webcast technology.

Is There a Difference Between Webcasts and Webinars?

Webinars were originally a spin off word of seminars, and webcasts referred to the streaming technology. Today the words can be used interchangeably.

What Is Live Streaming?

Live streaming is the presentation of audio and video through the internet. You can live streaming directly to one feed or to multiple feeds.

When Do You Make Your Webcast Public or Private?

Public webcasts should be used if you’re willing to have any one be able to see your content, for example marketing use cases. Private webcasts should be used for internal presentations, like a CEO town hall, that are gated through single-sign-on or password entry so only your employees can see them.

How Do You Start a Webcast?

  • Select a webcast technology provider

  • Brainstorm your content and talking points

  • Decide what engagement tools to use

  • Set a live date

  • Invite your target audience through a marketing program

  • On the live day, make sure you’re connected to ethernet and close out of your other applications

  • Go live or record your presentation within the webcast technology

How Long Should a Webinar Be?

30 minutes is the ideal length for webinars to keep your audience’s attention. 60 minutes should be the longest length.

Is There a Limit to the Amount of People Who Can Attend My Webcast?

Unlike a physical space, an unlimited amount of people can attend your webcast at once or through an extended period of time.

What Is Needed to Record a Webcast?

The basic things needed to record a webcast include:

  • Computer with a webcam and mic
  • Hard wired internet connection
  • Webcast software from a provider

What Is the Difference Between a Live and On-Demand Webcast?

Live webcasts are happening as the presenter is recording the content. On demand webcasts were previously recorded and playing back at a later date or time.

What Are Common Use Cases for Webcasts?

  • Lead generation
  • Product lunches
  • Thought leadership
  • News desk interviews
  • Town halls

How Far in Advance Should I Plan My Webcast?

This can depend on the scale of your presentation, but a month and a half to two months is a good general rule of thumb for planning your webcast.

What Is an Online Event?

An online event is a virtual environment built to house presentations and attendee interaction similar to a physical event. Users can engage with event content by watching live streaming presentations and talking to presenters and fellow attendees through tools like Q&A and chat.

Contact us today to get started on planning your next webcast!