Social media has forever changed how we buy, sell and engage with companies online—not to mention the transparency with which we share our opinions, both good and bad.
What’s more, social media is a key driver of customers and revenue for a growing number of companies. The key is to understand where, how, and why your products and services are being discussed, and by whom. It’s important to distill what these mentions mean for your brand’s identity and bottom line, and how you can improve your online reputation.
Keep reading and learn why social media monitoring software can help give your business a boost today.
Why Should Social Media Be Monitored?
Why is it so important to monitor social media and actively listen to conversations across social networks? It’s because the data and insights you gather through monitoring and social listening can have a direct, measurable impact on your business.
Without a monitoring program in place, you leave your brand and reputation exposed and miss opportunities to connect with customers and tap into the world’s largest, most vocal focus group.
In the infographic below, we highlight five key activities within your business that can directly benefit from media monitoring and social listening, including:
- Reputation management
- Crisis communications
- Competitor monitoring
- Customer service
- Marketing & PR
View our new inforgraphic for Social Media Day 2020.
Are you looking for help with your monitoring program? We have a variety of solutions to fit your needs: from custom campaign monitoring and media analysis to social listening dashboards.
- Media Monitoring & Social Listening: Get an instant view of your brand and media exposure across global news and social media sources. Create searches that give you the insights you need, when you need them, and get immediate notifications delivered the way you prefer.
- Executive Media Briefs: Get the information you need delivered in fully customized and branded reports, delivered as often as you need them. Save time by letting our team of seasoned researchers curate the most important news affecting your business.
- Media Analysis Reports: Demonstrate the value of your PR efforts with custom media analysis reports. Our team of researchers will read, analyze and report on media coverage to give you a detailed look at your performance.
- Amplify Boards: Turn your customers and fans into a marketing force. Showcase user-generated content (UGC) as dynamic visualizations displayed on any digital touchpoint -- your website, newsroom, virtual and in-person events.
Learn more now about how Notified can help.