December 21, 2020
Blog Post

Better Together: The Evolving Relationship Between PR & Marketing

The lines between PR and marketing continue to blur. The lines between PR and marketing continue to blur.

By Ben Chodor, President at Intrado Digital Media

This year continues to be a challenging one for public relations and marketing professionals. The pandemic has sparked fear and uncertainty for many brands, causing budgets to be placed under greater scrutiny by the C-suite.

Internal departments are streamlining resources, and employees are taking on additional responsibilities. The expectation to deliver results and showcase a tangible return on investment (ROI) across all business functions remains high.

As a result, the intersection and overall distinction between the two departments and their value continues to blur.

Read more at Forbes.com.

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Topics: Marketing PR