By Ben Chodor, President at Intrado Digital Media

This year continues to be a challenging one for public relations and marketing professionals. The pandemic has sparked fear and uncertainty for many brands, causing budgets to be placed under greater scrutiny by the C-suite.

Internal departments are streamlining resources, and employees are taking on additional responsibilities. The expectation to deliver results and showcase a tangible return on investment (ROI) across all business functions remains high.

As a result, the intersection and overall distinction between the two departments and their value continues to blur.